Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market
PYMNTS
FEBRUARY 17, 2020
Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. Yes, we will draw a crowd at the store. For now, Tracksmith is riding an athleisure wave. “We
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