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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

PYMNTS

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Like this one.

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Today In Retail: FedEx Concludes ShopRunner Acquisition; Save A Lot Sells 51 Stores To Fresh Encounter

PYMNTS

In today’s top retail news, FedEx Corp. concluded its previously announced purchase of ShopRunner, while Save A Lot unveiled the sale of 51 stores run by the company in the Tampa, Florida market to Fresh Encounter. Plus, PYMNTS looks back on direct-to-consumer (D2C) brands, which came in two flavors in 2020.

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No-Deal Brexit Could Cause Grey Market Retail ‘Explosion’

PYMNTS

In the case of a no-deal Brexit, an “explosion” in grey market goods could occur per a U.K. retail expert. The term “grey market” references legitimate items sold through legal but unauthorized sellers; by contrast, a “black market” describes counterfeit products or illegally traded scarce goods, CNBC reported.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

Buy now, pay later (BNPL) payments platform Afterpay is teaming up with retailer Gap to offer flexible spending options as the holiday shopping season gears up. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By Last month, AfterPay partnered with Simon Mall in a national collaboration.

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Yum! Brands Digital Sales Reach Record $3.5B Amid Pandemic

PYMNTS

Brands, Inc. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve Gibbs said the company pivoted its marketing to highlight group bundles and fuel awareness of contactless drive-thru as well as delivery. Brands recently acquired , opened two gross new restaurants in the United States.

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