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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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Ingo CEO: Technology Plays Defensive Role Against Mobile Deposit Check Fraud

PYMNTS

And even before then, as evidenced by an earlier conversation between Karen Webster and Drew Edwards , CEO of Ingo Money , mobile deposit fraud was increasingly becoming a favorite vector for criminals. Back then, Edwards noted that mobile check fraud was escalating so much that some banks were shutting off the feature entirely.

Fraud 252
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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. This is another step in providing exactly what she wants. The retailer, which has over 300 retail locations throughout the U.S.,

Mobile 169
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Citgo, P97 Networks Team On Mobile Payments, Loyalty Program

PYMNTS

Citgo is entering into a new relationship with the cloud-based mobile commerce company P97 to help consumers buy food, fuel or other items via mobile app, according to a press release. The app, the release stated, will integrate Connected Car and Citgo's shopper loyalty program with new mobile commerce technology.

Mobile 177
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Upgrade Your Mobile Experience With Mini Apps and App Clips

Perficient

I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. Before jumping into why these new technologies will become important, let’s discuss the current state. As an example, take a look at the mobile experience provided by the iPhone’s Map application.

Mobile 322