PYMNTS

OCTOBER 24, 2016

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

APRIL 16, 2020

However, the contribution is the latest iteration of a two-pronged business model for the brand. The second is to give back to the girls who will become the women who eventually use that product. “A Kidd has managed global brands at Johnson & Johnson and Pfizer before joining Nuria.

Branding 160

Branding Community Strategy Online 160

PYMNTS

FEBRUARY 3, 2020

Working with Magento Commerce further enables us to create high-quality relationships with these customers via an integrated, customizable, feature-rich platform that provides a personalized, end-to-end eCommerce experience.”. Xenon arc’s client list includes known brands in the materials industry. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Terms of the deal were not disclosed.

Analytics 100

Analytics Marketing Strategies Branding US 100

The Financial Brand

MARCH 30, 2023

This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand. This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand.

US 38

US Branding Payments Marketing Strategies 38

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. Customers ask us, ‘How do we do what you just described?’” How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

DECEMBER 16, 2019

. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. “Our

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year. So that strategy was completely taken away from us. Technically, “onda” means wave.

Los Angeles 204

Los Angeles New York social media Retail 204

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Let us know in the comments section below or Tweet @bankingdotcom. What have you been reading?

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Social Assurance

JANUARY 21, 2022

We’ve all had feelings that our Amazon Alexa’s are listening to us. We’ve wondered how Facebook provides us with advertisements that are perfectly suited to us. For financial brands, International Data Privacy Day is an opportunity to educate customers. Post #1: Your financial brand could share a statistic.

Data 31

Data Marketing Branding Examples 31

The Financial Brand

JANUARY 10, 2022

The post The Brutal Truth About Savings Habits: Covid Didn’t Teach Us Anything appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But the overall trend masks very different scenarios that banks and credit unions must consider.

US 34

US Banking Trends Analysis Trends 34

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. Currently on offer to its US-based merchants in pre-order – the device is expected to ship a the end of June. The reader works with both iOS and Android devices.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech.

Technology 40

Technology US Customer Experience Marketing 40

Perficient

DECEMBER 8, 2020

The reason for this is that it allows us to filter out the potential for some level of perceived content relevance mismatch between the two search engines. Excess monetization would lead to a poor user experience and an erosion of market share over time. That said, why do the two algorithms vary so much?

Video 520

Video Google Study Examples 520

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. Being prepared with a sound approach to your strategy and being able to change it quickly is how you can deal with rapid change and uncertainty.

Video 508

Video Survey Strategy Marketing 508

Gonzobanker

OCTOBER 26, 2021

And that brings us to the topic of mergers. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact. Earning the Trust of the Stakeholders.

Leadership 97

Leadership Compliance Strategy Branding 97

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

Jessica Ellerm

FEBRUARY 11, 2016

With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. And Everest, as many of us know, is incredibly unforgiving. Unfortunately in fintech startup-land, this is hardly ever the case.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy.

social media 348

social media Branding Video Marketing 348

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. This year in the US, JP Morgan launched mobile banking app Finn and Goldman Sachs’ retail banking arm Marcus crossed 1.5M Table of contents: Market map: the startups disrupting retail & commercial banking. Incumbents Play Catch-Up. Key takeaways.

Retail 78

Retail Cards Millennials Mobile 78

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15