PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Terms of the deal were not disclosed.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

APRIL 16, 2020

However, the contribution is the latest iteration of a two-pronged business model for the brand. The second is to give back to the girls who will become the women who eventually use that product. “A Kidd has managed global brands at Johnson & Johnson and Pfizer before joining Nuria.

Branding 160

Branding Community Strategy Online 160

PYMNTS

FEBRUARY 3, 2020

Working with Magento Commerce further enables us to create high-quality relationships with these customers via an integrated, customizable, feature-rich platform that provides a personalized, end-to-end eCommerce experience.”. Xenon arc’s client list includes known brands in the materials industry. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

DECEMBER 16, 2019

. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

The Financial Brand

JANUARY 10, 2022

The post The Brutal Truth About Savings Habits: Covid Didn’t Teach Us Anything appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But the overall trend masks very different scenarios that banks and credit unions must consider.

US 34

US Banking Trends Analysis Trends 34

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. Customers ask us, ‘How do we do what you just described?’” How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. So that strategy was completely taken away from us. Mitchell will be part of the Onda marketing effort, but not a dominant presence.

Los Angeles 204

Los Angeles New York social media Retail 204

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

PYMNTS

APRIL 30, 2018

With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. The level of competition has forced every vendor to imitate the others’ product portfolios and go-to-market strategies,” said Canalys research analyst Mo Jia.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

APRIL 21, 2017

“What we’ve seen is the evolution of the retail store as a place that was primarily a first channel for someone, to being a great experiential marketing strategy for people, and just a necessary part of the growth and evolution of any retail brand, whether you started online first or not.”. The fee per swipe is 2.4

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Marketing technology goes beyond an operational element.

Technology 40

Technology US Customer Experience Marketing 40

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Let us know in the comments section below or Tweet @bankingdotcom. What have you been reading?

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

Gonzobanker

OCTOBER 26, 2021

And that brings us to the topic of mergers. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact. Earning the Trust of the Stakeholders.

Leadership 97

Leadership Compliance Strategy Branding 97

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Social Assurance

JANUARY 21, 2022

We’ve all had feelings that our Amazon Alexa’s are listening to us. We’ve wondered how Facebook provides us with advertisements that are perfectly suited to us. For financial brands, International Data Privacy Day is an opportunity to educate customers. Post #1: Your financial brand could share a statistic.

Data 31

Data Marketing Branding Examples 31

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. Being prepared with a sound approach to your strategy and being able to change it quickly is how you can deal with rapid change and uncertainty.

Video 508

Video Survey Strategy Marketing 508

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.

Compliance 15

Compliance Marketing Report social media 15

Perficient

DECEMBER 8, 2020

The reason for this is that it allows us to filter out the potential for some level of perceived content relevance mismatch between the two search engines. Any commercial value extracted from that spot in the SERP will be yours—plus, it’s great branding. That said, why do the two algorithms vary so much?

Video 520

Video Google Study Examples 520

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Chobani became the top-selling yogurt in the US in 2011 , only four years after its launch.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG. However, they see their main value as helping to improve customer experience. ^SR

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. Fresh of its massive $3 billion acquisition of Jet.com, Walmart purchased ModCloth, Moosejaw and Bonobos in rapid succession as it attempted to update and expand its digital brand.

Strategy 144

Strategy San Francisco Policies Data 144

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Angie: Those of us in the search space have been talking about how mobile experience and mobile traffic are important for years.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Angie: Those of us in the search space have been talking about how mobile experience and mobile traffic are important for years.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. Just let us know where you have gaps, and the Social Assurance team can help.

social media 15

social media Strategy Marketing Strategies Marketing 15

Jessica Ellerm

FEBRUARY 11, 2016

With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. And Everest, as many of us know, is incredibly unforgiving. Unfortunately in fintech startup-land, this is hardly ever the case.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

social media 348

social media Branding Video Marketing 348

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

William Mills

APRIL 27, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. It’s just right there for us to take, it’s right there in front of our face.

Marketing 309

Marketing Study Video Phoenix 309

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Link Building.

Strategy 53

Strategy social media Google CA 53