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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. If you would like Perficient’s strategists to help you and your firm on your embedded banking journey, reach out to us here.

Branding 472
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Quantifying Your Market When Raising Deposits

South State Correspondent

Last week we highlighted the lessons that machine learning taught us about the Unified Deposit Formula ( HERE ). Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess.

Marketing 195
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Where has it been used successfully? Where has it been used successfully?

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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Explore our expertise in financial services , and contact us today. Interested in learning more?

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Medius Brings SMB Invoice Automation Offering To US Market

PYMNTS

To provide small companies with accounts payable (AP) automation, Medius is bringing its MediusGo invoice automation product to the American market. Introducing MediusGo to the US market marks another important milestone on the Medius growth journey,” Medius Chief Executive Per Åkerberg said in the announcement. “I

US 130
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Kroger Plans To Sell Toys R Us Brands For The Holidays

PYMNTS

To dive into the toy market for the holidays, Kroger is teaming up with the hedge fund owners of formerly Toys R Us exclusive brands from Geoffrey’s Toy Box. We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys R Us.”.

US 123