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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. There is a gold mine in DTC if one is not solely occupied in selling goods, but in authentically understanding needs,” says Michael Forhez , global managing director of consumer markets at Oracle Industry Solutions Group. “If

Branding 183
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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Leavy App Raises $14M To Help Millennials Raise Travel Funds

PYMNTS

Paris-based startup Leavy.co , which offers a travel app to help millennials finance their travel plans, has raised $14 million. Founded in 2017 by CEO Aziza Chaouachi, the app has been described as a “travel community and marketplace” that wants to help millennials travel for less. There are plans to launch in the U.S.

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Target To Sell Flamingo Razors To Court Millennial Shoppers

PYMNTS

National retailer Target is expanding the number of brands it carries in stores, inking a deal with Flamingo, the women’s body care product maker created by Harry’s, the shaving startup. It also marks the first time the Flamingo brand will be carried in a physical store. As of Monday (Feb.

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The Complexities Of Wooing Bridge Millennials

PYMNTS

Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.