Special K, Other CPG Brands Step Up D2C Efforts
PYMNTS
OCTOBER 5, 2020
20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. There is a gold mine in DTC if one is not solely occupied in selling goods, but in authentically understanding needs,” says Michael Forhez , global managing director of consumer markets at Oracle Industry Solutions Group. “If
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