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Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom 

PYMNTS

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. 12) in unveiling the company’s new Loyalty Management product. 12) in unveiling the company’s new Loyalty Management product.

Online 279
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. Some might think that online stores would have done better than brick and mortar stores during the pandemic. Digital transformation isn’t just having an online store.

Online 421
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Instagram, Snaps Team Up To Help Brands Connect With Customers

PYMNTS

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.".

Branding 297
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Walmart Debuts Online Private-Label Furniture Brand

PYMNTS

Walmart has released a new online-only furniture brand called MoDRN, the company said on Friday (Feb. Anthony Soohoo, SVP and group general manager of the home group for Walmart U.S. eCommerce, said it’s been about a year since Walmart revamped its website in an aim to entice customers to shop from their homes.

Branding 116
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. There is a gold mine in DTC if one is not solely occupied in selling goods, but in authentically understanding needs,” says Michael Forhez , global managing director of consumer markets at Oracle Industry Solutions Group. “If

Branding 183