Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” ” Jason Hudnall , general manager. Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis Local Business Unit who each do a tremendous job supporting their teams,” shares Jason Hudnall , general manager. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

Your Full Potential

AUGUST 21, 2014

Isn’t marketing about colors, and paper, and design? That’s why your organization’s marketing executives and employees need to be smarter, innovative, and strategic. Your organization’s marketing and branding efforts should be transitioning from “telling” to “interacting.” What’s wrong with this survey? Stay tuned!

Survey 47

Survey Marketing Branding Leadership 47

Bank Innovation

JANUARY 2, 2020

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Jeff For Banks

JUNE 25, 2020

The inability to connect Marketing activities to the bottom line is what I frequently hear from bankers that think the Marketing Department is a cost center. Yet Marketing is frequently held to account for the ROI of the checking or home equity campaign. Which leads me to my second way to hold Marketing accountable.

Marketing 78

Marketing Trends Survey Management 78

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

MAY 31, 2018

With the ubiquity of smartphones, people expect to have access to data and be notified on these devices,” said Ray Almgren, chief marketing officer at Swift Sensors. Here’s how: The global IoT market is expected to have a compound annual growth rate (CAGR) of nearly 27 percent from 2018 to 2024. trillion in 2024.

Marketing 142

Marketing Google San Francisco Technology 142

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Create a Content Roadmap and Management Systems. Content marketing is a marathon, not a sprint.

Google 429

Google social media Branding Guidelines 429

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

JANUARY 7, 2021

Silicon Valley buy now, pay later (BNPL) startup Uplift has closed a $68 million credit line deal with Atalaya Capital Management. . This additional financing from Atalaya solidifies Uplift's standing as the market leader in buy now, pay later for travel," Uplift CEO Brian Barth said in a Thursday (Jan. 7) press release.

Payments 148

Payments Capital Study Survey 148

FICO

JANUARY 25, 2022

The technology of advanced decision management is changing rapidly, as businesses worldwide pursue automated, analytics-powered decisions as an essential part of their digital transformation. The results of the survey were both illuminating and sobering. It is used for both consumer and business subscribers. “We

Management 52

Management Analytics Survey Data 52

PYMNTS

APRIL 1, 2020

Melnyk , professor of operations and supply chain management at Michigan State University. GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. About 76 percent voted for content marketing, and digital marketing came in as the third most favored strategy.

social media 216

social media Retail Michigan Strategy 216

PYMNTS

AUGUST 28, 2019

To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Reportedly, Target research has shown that these consumers aren’t as loyal to specific brands as older shoppers. So-called Generation Z is also driving much of the innovation when it comes to retail.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

NOVEMBER 23, 2020

Advanced AI means reducing chargebacks, saving inventory, maintaining brand loyalty and spending more time managing the lunch rush than worrying about fraud.”. I’m very excited about what AI can do for restaurants, and we are looking at how it fits with Boston Market right now,” Chief Marketing Officer Slaton Smith told PYMNTS. “I

Mobile 289

Mobile Boston Fraud Colorado 289

PYMNTS

JULY 5, 2018

Partnerships end up a win-win: Banks remain competitive with leading-edge services while FinTech companies score market reach and the solid reputations of their bank partners. Kull pointed to Orange’s cybersecurity unit that provides corporate customers with risk management and data security services.

Compliance 109

Compliance Fintech Marketing Security 109

PYMNTS

FEBRUARY 4, 2019

National retailer Target is expanding the number of brands it carries in stores, inking a deal with Flamingo, the women’s body care product maker created by Harry’s, the shaving startup. It also marks the first time the Flamingo brand will be carried in a physical store. As of Monday (Feb.

Millennials 128

Millennials Branding Retail Survey 128

PYMNTS

SEPTEMBER 27, 2019

“The subscription commerce market is undergoing a dramatic shift as consumer purchasing behaviors are quickly evolving to expect flexible, pay-as-you-go models from their favorite brands,” CEO Dan Burkhart said in a statement per the outlet. “We Customers also receive analytics and insights into the business.

San Francisco 148

San Francisco America Branding Analytics 148

Accenture

JUNE 20, 2019

I am pleased to once again have managing director Tim O’Donnell’s unique perspective and experience for this blog series. Payments executives surveyed in our 2019 Global Payments Survey cite customer experience as a top driver of customer disintermediation. Letting go of the status quo.

Survey 150

Survey Customer Experience Payments Management 150

PYMNTS

FEBRUARY 7, 2020

The decline of WeWork over the last year has had ripple effects, depressing investor confidence in the entire brand of property technology (PropTech), to which WeWork belongs. The incident helped the industry to see the realities of the market as a business model.

New York 150

New York Technology Company Industry 150

PYMNTS

OCTOBER 1, 2020

A Mastercard survey revealed 76 percent of small businesses in North America said the pandemic prompted them to become more digital. Six key elements are examined: business strategy, management and operations, growth and marketing, getting paid, making payments and protecting employees and customers.

Tools 262

Tools Cards Guidelines Online 262

PYMNTS

OCTOBER 12, 2017

Teen spending behavior is changing, according to recent findings from investment bank and asset management firm Piper Jaffray Companies’ semi-annual “Taking Stock With Teens” survey. 11), teens appear to have a measurable, growing interest in digital and a declining taste for traditional brands.

Branding 101

Branding Apple Survey Trends 101

Perficient

JULY 15, 2020

This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. Let us now walk the above with a Marketing use case. Webinars will have Online Surveys uniquely identifying prospects.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

APRIL 24, 2017

The rise in omnichannel B2B and B2C eCommerce has, for some companies, created a disconnect in the product content viewed by buyers and a lack in product information management across sales channels means money lost. The company released its new survey of 400 merchants and suppliers across Europe and the U.S.,

Survey 175

Survey social media Management Resources 175

FICO

JULY 5, 2023

billion, according to CFCA’s 2021 Fraud Loss Survey Report. More than 40% of the experts CFCA surveyed say less than 10% of their bad debt is actually due to fraud. Though some CSPs are managing and reducing the volume of false positives they investigate, others are struggling.

Fraud 52

Fraud How To Survey Analytics 52

PYMNTS

FEBRUARY 25, 2020

As the report states, “We … find that a significant share of consumers are willing to bank with the institutions — financial or otherwise — that offer them the best spending and money management tools.”. And in surveys at least, they don’t exhibit much loyalty to FIs. Mobile Cards: Make or Break? Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

JULY 11, 2018

The Internet of Things (IoT) cybersecurity solutions market is poised to hit $6 billion globally by 2023, according to a new study from Juniper Research. According to Juniper, drivers of the IoT cybersecurity solutions market will be growing business risk and regulatory minimum standards.

Security 116

Security Survey Industry Study 116

PYMNTS

NOVEMBER 13, 2019

The branding will reflect the financial institutions and not Google. Our approach is going to be to partner deeply with banks and the financial system,” Google VP of Product Management Caesar Sengupta told WSJ. “It survey indicated that 58 percent of respondents said they would trust financial products from Google.

Google 161

Google Fintech Apple Survey 161

PYMNTS

APRIL 27, 2017

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. The latter this isn’t an option for retailers and brands, however. Overall spending among teens surveyed decreased 2.4 C’est la vie.

Millennials 104

Millennials social media Survey Video 104

PYMNTS

OCTOBER 20, 2020

With a new Chase Ink survey showing that 24 percent of small and medium-sized business (SMB) retailers are increasing their spend on eCommerce platforms, these new options could be an important link to consumers as they too move to the digital-first economy. The trip to the store is nullified; digital-first is the only option.

Retail 151

Retail Branding Strategy Capital 151

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”. Get started!

UX 332

UX Meeting Groups Data 332

South State Correspondent

JANUARY 23, 2023

5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. Generate a headline for a landing page based on the following survey results [insert survey results]. How should I pitch treasury management services? Bankers can now use the tool to inform work products.

Tools 370

Tools Examples Analysis Data 370

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Merchants are facing a host of obstacles as well as opportunities in the rapidly changing retail market, and this is especially true for the luxury sector.

Payments 279

Payments Millennials Retail Trends 279