South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The answers will be all over the board. This is the first problem.

social media 195

social media Management Marketing Resources 195

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

Branding 169

Branding Washington Marketing Strategies Conference 169

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Competing for that center-store share is a margin-eroding experience.

Retail 124

Retail Branding Mobile Strategy 124

William Mills

SEPTEMBER 25, 2018

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. Unsung heroes?

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition.

Regional 109

Regional Retail Branding Marketing 109

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.

Technology 135

Technology Honolulu New York City Iowa 135

Independent Banker

DECEMBER 28, 2015

Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. It sounds like spending a lot of money, [but] there’s a high value on brand recognition. You will see that return come in.”.

Nevada 70

Nevada Regional New York Marketing Strategies 70

PYMNTS

MARCH 5, 2016

There’s an app for that” was more than a marketing pitch. Add Android into the mix and the total app market was worth more than $40 billion — and according to App Annie, that figure is going to swell to $100 billion in the next four years. In our smartphone universe, however, the numbers don’t lie.

Mobile 100

Mobile Apple Study Google 100

NCR

MARCH 17, 2016

Today, more than ever, solutions exist to help provide protection against the main forms of attack. While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions. About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio.

ATM 40

ATM Trends Security Cards 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

William Mills

MAY 9, 2018

Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Having market-tested various approaches to motivate action to improve online security with tens of thousands of consumers, the company is now launching its product.

Security 40

Security Samsung Strategy San Jose 40