PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

Branding 169

Branding Washington Marketing Strategies Conference 169

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy.

social media 195

social media Management Marketing Resources 195

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

William Mills

SEPTEMBER 25, 2018

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

Mobile 78

Mobile Customer Experience Lending Analytics 78

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report.

Compliance 15

Compliance Marketing Report social media 15

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109

Regional Retail Branding Marketing 109

Independent Banker

DECEMBER 28, 2015

Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. It sounds like spending a lot of money, [but] there’s a high value on brand recognition. You will see that return come in.”.

Nevada 70

Nevada Regional New York Marketing Strategies 70

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

NCR

MARCH 17, 2016

Today, more than ever, solutions exist to help provide protection against the main forms of attack. About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Deployment of anti-skimming solutions.

ATM 40

ATM Trends Security Cards 40

Social Assurance

OCTOBER 29, 2021

This report is intended to serve as a tool for banks and credit unions to gather insights to help inform marketing and compliance investments and evaluate your current and future practices based on industry trends. Here are a few key takeaways from the 2021 report and how it will impact your brand.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

MARCH 5, 2016

Consumers may be downloading few branded apps as standalones, but they are still willing to access the content through a sub-app that lives under one of those major umbrellas. Consumers may only spend 10 to 15 percent of their time in branded apps, but they spent a whole lot of their money while they’re hanging out.

Mobile 100

Mobile Apple Study Google 100

PYMNTS

NOVEMBER 23, 2017

Traditions like making turkey the centerpiece of the meal, topping it with cranberry sauce, giving thanks before digging in and finishing it all off with a pumpkin pie — those traditions began as marketing strategies to sell turkeys, cranberries, pies and (to some extent) religion.

Technology 135

Technology Honolulu New York City Iowa 135

William Mills

MAY 9, 2018

We license the technology to HW vendors and brands. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. They help more than 12,000 clients worldwide create and deliver experiences for a digital world that’s always on. Now this will be interesting.

Security 40

Security Samsung Strategy San Jose 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78