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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In our next blog in this series, we will discuss embedded payments and embedded lending. Consider the evolution of eBay.

Branding 472
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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Branding A Better Commercial Lending Process

South State Correspondent

Your brand, or what your bank stands for, is why that customer is attracted to you. If both these statements are true, why is your commercial transaction process likely the Death Valley of your brand? The reality is the few banks have a loan process that supports their brand.

Branding 150
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Goldman, Amazon Discuss SMB Lending Partnership

PYMNTS

Goldman Sachs and Amazon are in discussions about the possibility of partnering for small and medium-sized (SMB) business lending in the U.S., Goldman would use its latest lending technology to offer SMB loans on Amazon’s lending platform as soon as next month, two sources told FT. The project is expected to be co-branded.

Lending 131
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Citizens launches Citizens Pay brand to boost point-of-sale lending

Payments Source

Citizens Financial Group has branded its point-of-sale lending software as Citizens Pay, saying it wants to more clearly define it as a merchant tool for "budget-friendly payment options" for customers wanting a transparent and predictable way to finance purchases.

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Alt Lending Apps Show Staying Power In New Rankings

PYMNTS

Point-of-sale (POS) lending.” 1 is Sweden’s alt-lending powerhouse Klarna , the popularity of which endured a tough first half. 8 spot for this Ranking is the Humm app, with BNPL brand Paidy making it to No. It goes by many names. Instant credit.” Topping the list at No. 3 by Afterpay , which just expanded into Canada.

Lending 178