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Afterpay Hires Ex-Airbnb Official For Global Marketing

PYMNTS

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163
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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. travelers feel that brands should tailor their information based on personal preferences or past behaviors.”. Asian inter-regional demand itself is as sizeable as the U.S. and Europe.

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Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. travelers feel that brands should tailor their information based on personal preferences or past behaviors.”. Asian inter-regional demand itself is as sizeable as the U.S. and Europe.

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Farfetch Raises $250M To Grow Luxury Fashion Platform

PYMNTS

Farfetch will use the capital to continue growing and expanding into new markets, particularly China. Tencent is helping the company reach the market through its WeChat platform. “We Farfetch has over 80 luxury brands on WeChat, which include Moncler, Balenciaga, Saint Laurent, Armani and Ralph Lauren. “We

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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. A superior brand usually would command superior price points. i.e. brand.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors.

Branding 121