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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As and China global delivery and management consulting, will continue to lead Perficient’s domestic delivery capabilities in addition to offshore delivery in Hangzhou, China.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Citizens Bank of Edmonds does this ridiculously well with their Heard on Hurd support and leadership. The public laughed. Demand begets demand.

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Walmart Amazon Whole Paycheck Tracker: Logistics Upgrades, New Leadership

PYMNTS

This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .

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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. But I was taking notes on key items identified as critical takeaways for marketing leadership. Key takeaways for marketing leadership: 1. What else is critical to marketing leadership?

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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We Creating a Platinum Partnership with Lynn Brading. Leading by Example with Liz Stuart.

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Perficient to Present at Fintech Generations 2021

Perficient

Perficient is excited to announce that Fintech Generations 2021 , a global fintech thought leadership event that takes place June 7-11, will feature Scott Albahary, chief strategist, financial services. Bridgit Chayt, SVP Director Commercial Payments & Treasury Management, Fifth Third Bank. Maia Bittner, Voice of the Member, Chime.

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Strategy Requires Leadership and Consistency

Alex Jimenez

True strategy bases the plan on data and requires leadership to execute. After the simulation, each group presented how we managed our companies. This market had been the result of the acquisition of a smaller less known brand. At first, the local management pushed back against the positioning.