Branding Digital Strategies Leadership Management 
PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
Insights on Business
MAY 3, 2019
As the rise of digitalization continues to transform wealth management, and firms attempt to keep pace, the ways in which financial advisors and clients interact are evolving as well. In the past, clients managed their finances in silos. And, clients are demanding that these interactions happen digitally.
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Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.
PYMNTS
SEPTEMBER 10, 2019
In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So Their hours may not easily dovetail with the 9-to-5 workday.
PYMNTS
DECEMBER 6, 2019
He will be the executive responsible and accountable for leading Google, and managing Alphabet’s investment in our portfolio of Other Bets.” . Visa is working with four global finance firms to help FinTechs issue digital and plastic payments. Expedia Leadership Shakeup Shows Power of Travel Industry Disruption. Curing the $2.4T
Social Assurance
JUNE 21, 2021
. – Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers. “The
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.
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