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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

With the rise in vaccination rates and a hopeful return to a “new normal,” it won’t be possible to put the genie back in the bottle and return to legacy operations. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions.

Strategy 332
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant. These insurers grapple with challenges such as customer retention and brand recognition, underscoring the growing importance of AI solutions for their success.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io Chief Operating Officer Ro Bhatia. Reimagining How Brands Relate To Consumers.

Branding 230
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Unwrapping Chipotle’s Evolving Digital Ordering Strategy

PYMNTS

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. Investing in digital ordering experiences is now a core part of the company’s business model, according to Nicole West, Chipotle’s vice president of digital strategy and product.

Strategy 130
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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As “We’re in the business of helping our clients power innovation and deliver exceptional customer experiences. Ostasz, AVP of U.S.