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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

Video 209
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. This is only part of the innovation trend stemming from video games.

Video 248
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221
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What Innovators Can Learn From Netflix

PYMNTS

Netflix Co-founder and CEO Reed Hastings has written a new book about building the video-streaming powerhouse that now has nearly 200 million subscribers globally, as of the end of July. But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

By replacing the traditional glass display doors with high-definition, multi-functional video screens, Cooler Screens (yes — it’s a double entendre) not only displays products and information but creates a brand new revenue stream for retailers. sales lift is not a common thing.”. sales lift is not a common thing.”.

Retail 277
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The Great Online Innovation Pile On Of 2017

PYMNTS

There seems to be an awful lot of piling on these days on the big online platforms. As The Wall Street Journal reported last week, the founders of live video chat service, Houseparty.com , said they thought they were being invited into Facebook’s offices last year to discuss a potential acquisition. Then there’s Amazon.