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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Order To Eat Brands Gobble Up Menu Management

PYMNTS

The PYMNTS August/September 2020 Order To Eat Tracker® done in collaboration with Paytronix looks at how restaurant operations are turning to digital menu management tools to keep offerings dynamic and orders flowing during a time of reopening and reinvention. Multichannel Mastery.

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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. ” The answer is the French Deposit Defense and it is one of many tactics in a seasoned banker’s deposit management playbook. Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management.

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How The Gig Economy Is Igniting Spend Management Innovation

PYMNTS

PEX issues Visa -branded debit cards, paired with a spend management app, to small businesses (SMBs) that need a solution for the part of workforce spend that is anything but predictable — related to specific tasks and, by its very nature, usually ad hoc. However, Grant added, these days, that innovation needs a lot of scaling up.

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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
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Capital Park Holdings Forms Prestige Value Brands And Buys Joy Brands

PYMNTS

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. The newly formed company said it is going to focus on mid-market brands that bring value to customers.

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