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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Who should use a healthcare persona?

UX 332
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. I’ve long advocated that personalization includes three essential elements: .

Mobile 294
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Empowering Your Financial Advisors With Salesforce

Perficient

Tax season was approaching, and Jane, a Financial Advisor employed by Faux Advisors Group, wanted to target clients and prospects that would benefit from using tax-aware asset allocation (moving high-yield assets to a tax-deferred or exempt account to help decrease taxable income).

Taxes 294
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Yahoo Gives Up On Money Pool App Tanda

PYMNTS

A few months after its launch, Yahoo announced it is shutting down Tanda for Yahoo Finance, an app that allowed small groups of people to save money together for short-term goals. Every trial run helps brands better optimize, and create a better experience for users. With Tanda, we wanted to introduce the concept to mobile U.S.

UX 100
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Iterative Design for Quick Turn-Around Projects

Perficient

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Yann Ranchere , partner at Anthemis Venture Investing Group, joined Karen Webster for the latest episode of This Week In Payments to talk about all of the latest developments. I think that’s the direction that a lot of brands should go into — asking themselves, ‘How do I make myself unique as an endpoint for the users?’”