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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Who should use a healthcare persona?

UX 332
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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Yann Ranchere , partner at Anthemis Venture Investing Group, joined Karen Webster for the latest episode of This Week In Payments to talk about all of the latest developments. I think that’s the direction that a lot of brands should go into — asking themselves, ‘How do I make myself unique as an endpoint for the users?’”

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Mobile Payments: What’s In It For Me?

PYMNTS

According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily. Digital Currency – Millennials Just Aren’t That Into You. It lacks brand recognition and requires consumers to take the extra step of transferring Canadian dollars into MintChips.

Mobile 100
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The 2019 GonzoBanker Awards

Gonzobanker

The Data Award – Goes to Wings Financial Credit Union for its great approach to building an internal Strategic Insights and Member Analytics group. Insights from this group are presented monthly and quarterly to the entire organization and quarterly to the board and dialed in systematically into new member experience projects.

Idaho 148
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Robinhood’s clutter-free user interface design is flypaper for millennial audiences. trillion in annual spending.

Tools 78