Remove Branding Remove Groups Remove Innovation Remove Online
article thumbnail

Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
article thumbnail

Walgreens Partners With Alibaba To Offer Beauty Brands On Tmall Global

PYMNTS

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Content Creates Digital-First Brand Loyalty

PYMNTS

Those reluctant groups are now jumping on the bandwagon as well and adopting these digital behaviors.”. That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209
article thumbnail

Modal, Honda Collaborate On Financing For eCommerce Platform

PYMNTS

The surge in automotive online purchasing traffic sparked by the pandemic has led to increased demand for eCommerce. Our new financing will allow us to further distinguish our offerings and customer experience as an industry innovator," said Modal CEO and Founder Aaron Krane. 8) of a $15 million Series A financing.

Oklahoma 253
article thumbnail

Delivering Restaurant Innovation With Mobile Tech

PYMNTS

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion. Indiana University will have them this month.

article thumbnail

Path To World Series Brings Changes To Online Gambling

PYMNTS

It’s not exactly high time for legal online gambling yet – that comes in early 2020, with the Super Bowl and then the NCAA college basketball tournament – but the betting season is certainly heating up on more ways than one. And that new fuel comes as the legal online and mobile gambling industry in the U.S. Payments Innovation.

Online 134
article thumbnail

Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. That group is more exciting. The seven-year-old D2C hybrid brand has received $4.7

Branding 162