Perficient

DECEMBER 4, 2020

In this whole new world of technology, we have many end-users coming to our sites from various points. Are they arriving from email, social media, referral sites, paid or organic search, etc.? Google Developer Tool: Google Chrome comes with an in-built developer tool. Google Tag Assistant.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

FEBRUARY 25, 2020

Banks and legacy financial institutions (FIs) might be wise to study what disruptive technologies recently did to the print publishing industry, taxi cabs, network TV, and a host of other businesses that were disintermediated with little to no warning in recent years. And in surveys at least, they don’t exhibit much loyalty to FIs.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

OCTOBER 9, 2020

After all, online sales no longer rely as much on younger shoppers who are more comfortable with the technology. He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year.

social media 295

social media America Online Branding 295

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. population will soon be comprised of what’s known as “digital natives,” those born after 1989 who have lived their whole lives immersed in technology.

social media 97

social media Marketing Millennials Trends 97

CB Insights

SEPTEMBER 1, 2017

The CB Insights Patent Search Engine surfaced two new patents this week that prove Google and Microsoft are eager to inject quantitative tech into the “Influencer Economy.” In addition, this identification could ultimately help Google predict what content may go viral. Click here to jump to the Google patent analysis.

Google 77

Google social media Video System 77

PYMNTS

APRIL 25, 2018

BigCommerce , the eCommerce platform for retailing brands, announced news on Wednesday (April 25) that it has closed a $64 million round of funding. eCommerce is constantly evolving, and brands need technologies that allow them to stay current and competitive.

social media 108

social media Capital Branding Retail 108

CB Insights

NOVEMBER 6, 2018

While beauty conglomerates like L’Oréal are making acquisitions to become more tech-enabled, tech giants like Google, Amazon, Facebook, and Apple (GAFA) are pursuing the high margins in beauty through partnerships, consumer insights, e-commerce, and more. Search data helps brands understand shopper preferences. Looking ahead.

Google 72

Google Apple Industry Branding 72

PYMNTS

FEBRUARY 11, 2019

In addition, the investment will help the company take on ad revenue from companies like Facebook and Google and continue to expand globally, according to a report from CNBC. Reddit CEO Steve Huffman told CNBC that Reddit wants to target the ad revenue from other social media giants. ”

social media 115

social media United States Google Branding 115

PYMNTS

AUGUST 10, 2018

YouTube has a chance to take advantage of recent Facebook problems and move past the social media platform in terms of website traffic, according to a new study. YouTube’s parent, Google, already is the undisputed, unthreatened champion of U.S. Meanwhile, Yahoo continues to fade. web traffic, with some 15.2 Paradigm Shift.

social media 101

social media Google Video Study 101

PYMNTS

NOVEMBER 5, 2018

AR could be on the cusp of having its moment, as a large brick-and-mortar retailer has fresh plans to appeal to shoppers willing to test out the technology. And new technology is in the works to help welcome them to the AR world: In October, it was reported that a Facebook executive said the company is developing augmented reality glasses.

social media 152

social media Los Angeles Retail New York City 152

PYMNTS

OCTOBER 9, 2019

is putting more of its hopes into digital and mobile channels — and online culture — to expand revenue and its brand profile, and make up for declining wholesale sales. The success of that ongoing effort could provide lessons or warning for other venerable clothing brands as consumers of all types increasing use the web to buy apparel.

Branding 139

Branding Google social media Case Study 139

PYMNTS

OCTOBER 11, 2017

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Google, for instance, has its Midwest headquarters in the former Fulton Market Cold Storage building. Chicago, Illinois. Menlo Park, California.

social media 100

social media San Francisco Boston Chicago 100

PYMNTS

FEBRUARY 7, 2020

With a field of competitors that includes Pinterest, Target, ASOS and Google, the category is driving consumer adoption and shopping at a rate that has led key executives to rename the business “visual commerce.”. Retailers are starting to tap into the camera,” said Ted Mann, CEO of visual search technology provider Slyce.

Branding 151

Branding Retail social media Mobile 151

PYMNTS

AUGUST 2, 2018

On top of that, VentureBeat reported that customers can access the digital concierge through Google Assistant. The voice app, Uniqlo claims, is the first time a brand worked with Google to develop a chatbot. Chatbots are garnering increasing attention by all sorts of industries for good reason.

social media 102

social media Google Retail Tools 102

PYMNTS

NOVEMBER 5, 2019

Indeed, as Karen Webster has written — and other experts have opined — the 2020s promise many marriages of innovations and new technology and processes created over the prior 10 years. What the Consumer Wants. No matter what, innovation comes so quickly that it can be hard to see it beforehand.

Innovation 102

Innovation Report social media Data 102

Banking 2020

SEPTEMBER 16, 2014

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. Insights business marketing outreach social social media'

social media 78

social media Study Strategy Marketing 78

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Review Qualitative Data. Study Customers.

Customer Experience 195

Customer Experience Training Strategy social media 195

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Review Qualitative Data. Study Customers.

Customer Experience 195

Customer Experience Training Strategy social media 195

PYMNTS

SEPTEMBER 12, 2019

Christopher Thomas-Moore, Domino’s vice president of global eCommerce and digital marketing, explained that the availability of these programs can go a long way toward building a company’s brand in the eyes of consumers. The initial point of contact between a brand and the customer is key to building a long-term relationship.

Branding 134

Branding Mobile Meeting Michigan 134

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

JUNE 6, 2018

They are increasingly demanding transparency, traceability and authenticity from the brands they support with their dollars. But Brown said AR could fully eliminate the barrier of packaging, enabling brands to share more than they could fit on a box, can or bottle label. AR, said Brown, could play into those consumer interests.

Branding 122

Branding social media Mobile Google 122

PYMNTS

DECEMBER 21, 2020

Loyalty, she noted, is earned through a careful continuum of brand positioning and ultimately generating an emotional response among consumers whether they are shopping in store on online. The technology is there; firms just have to make use of it. Social media represents another way to leverage and reward loyalty, noted panelists.

Data 296

Data social media Tools Analytics 296

PYMNTS

JULY 10, 2018

TAGWALK is a fashion site that has been billed by The New York Times as “ the Google of fashion.” The technology wasn’t there. Billed as the first fashion search engine, it is catching a lot of media coverage. Alexandra Van Houtte, founder of TAGWALK , is no exception in this regard. That is, until 2015.

New York 191

New York social media Data Industry 191

PYMNTS

FEBRUARY 2, 2018

Trevor Sumner, CEO of PERCH , said that people aren’t seeing TV ads anymore, and active engagement between brands and their customers on Facebook is dwarfed by the number of shoppers who pass by a store display on any given day. Every brand is vying for attention with video and direct-to-consumer digital media.

Branding 156

Branding Retail social media Marketing 156

PYMNTS

APRIL 16, 2018

That putting what is now the inevitable regulatory screws to social media platforms will impose unwieldly compliance costs on every player, making it harder for new players to emerge and scale, and thereby strengthening Facebook’s position. Anyone who gets it down to one minute should definitely get the Nobel Peace Prize.

Google 121

Google Data social media Branding 121

PYMNTS

OCTOBER 29, 2018

This happened despite sophisticated technology capabilities that successfully flagged many other types of inappropriate postings, like pornography, and kept them off the platform for years. Only 38 percent of hate speech content was identified by their technology in Q1 2018, they reported, resulting in the removal of 2.5

Payments 196

Payments Google Apple Innovation 196

PYMNTS

APRIL 4, 2018

Through platforms such as Slice , small pizzerias can tap into technology that allows their customers to order pizza online for pickup or delivery — just like the larger national chains. Through Slice, consumers can order through a pizzeria’s page on the Slice platform — or through Google or Facebook. A Pizza Button.

San Francisco 128

San Francisco Comparison social media Online 128

PYMNTS

AUGUST 7, 2018

“How about waking up in the morning and asking Google Home or Amazon Alexa, or your mobile phone if you’re on the go, ‘Hey Google, hey Amazon, what are my deals for the day?’” asked Glenn Fodor, SVP and head of Information and Analytics Solutions at First Data. A New Generation. High-end Relationships.

Retail 117

Retail Data social media Google 117

PYMNTS

MAY 19, 2017

Starting in 2007, the event has had a different focus each year on what is the next big thing for the social media giant, with breakout sessions on more tailored topics. When you look at the bot, there’s an underlying technology there that is basically a friendly human response algorithm. We can look at a crawl-walk-run model.

social media 110

social media Conference Groups Branding 110

PYMNTS

AUGUST 10, 2018

Human beings are complicated, contradictory creatures, capable of persuading themselves that privacy is important to them, even as they share everything from breakfast habits to details of their dreams online, all the while making vacation plans on Google Calendar. One recent survey found that 78 percent of U.S. Privacy Punishment.

Online 101

Online social media Baltimore Data 101

South State Correspondent

JULY 24, 2023

As a result, Citizens was able to gain double-digit returns on these technology and marketing investments by increasing transaction account primacy. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Apple owns a brand, while Marriott runs hotels.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

JULY 7, 2017

But as statistics this week bear out, the rise of voice-activated technology is gaining some momentum. Yes, the marquee names are Amazon Echo and Google Home, which as reported late last month per ADI data, are seeing unit sales increases on the order of 39 percent annually. Roughly half of those surveyed in the U.S.

Bitcoin 100

Bitcoin Google social media cryptocurrency 100

NCR

SEPTEMBER 19, 2017

CNBC recently reported that blockchain technology – the very tech that brought us the decentralized cryptocurrency Bitcoin – is set to go mainstream. Most people associate blockchain technology with Bitcoin, but there are several other cryptos making waves, Ethereum being one of them. Brand Loyalty. Customer Data.

blockchain 45

blockchain Marketing social media Bitcoin 45

PYMNTS

JANUARY 26, 2017

Developers around the world have made more ways than ever for the technology to automate, optimize and enable different services. Because now our competitors are Google, Microsoft, IBM — tech giants — but none of them are independent of their customers. Industries around the world have caught AI fever.

Video 100

Video social media Branding Retail 100

PYMNTS

OCTOBER 20, 2017

Unhappy customers complain to family and friends, or even worse, take to social media and business review sites to air their complaints for the world to see. Despite the fears of some, several hoteliers have decided to give it a try over the past year, including some of the bigger name brands.

Las Vegas 108

Las Vegas Los Angeles Hawaii California 108

Insights on Business

JANUARY 31, 2019

Coffee chains continuously evolve their branding, in-store design and the way they deliver their offerings to not just keep “the coffee experience” fresh, but also to appeal to the next generation of consumers. Serving coffee will never be the same. The manager went back to her business dispirited and discouraged. That answer is yes.

Payments 107

Payments Fraud San Francisco social media 107

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. When you are searching on Google, do you ever click on the advertisements? Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes.

Marketing 40

Marketing social media Study Marketing Automation 40