PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Branding Study Examples Marketing 202

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. Brands and retailers work on a global scale, after all. A lot of market data. Fashion Analytics.

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PYMNTS

DECEMBER 24, 2020

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

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PYMNTS

AUGUST 13, 2020

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

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Branding Data Study Survey 245

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

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PYMNTS

JANUARY 21, 2021

Plenty of famous retail chains have collapsed both before and during a pandemic that has slammed brick-and-mortar stores, but some iconic names like Pier 1 , Barneys New York and others are coming back – at least in some fashion. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future.”.

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PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

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PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

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Retail Branding social media Online 153

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

NOVEMBER 10, 2020

Take weddings, for example. The David’s Bridal application was built by Vertebrae , a tech company that specializes in bringing real-world applications to retailing. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We How does it work on me?

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Retail Technology Training Online 261

PYMNTS

JULY 24, 2020

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. But with BNPL you can go to any retailer, choose your product and pay over time with no credit check.” .

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PYMNTS

JANUARY 25, 2021

In today’s top retail news, Cox Automotive has released its Complete Retail online experience, and Pinterest is introducing an augmented reality (AR) try-on tool to help users with testing and comparing eye shadow. Cox Automotive Launches End-To-End Car Retail Experience. Cox Automotive Launches End-To-End Car Retail Experience.

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Retail Georgia Tools Conference 207

PYMNTS

MAY 29, 2018

American retailers are heading east: They’re opening the doors to brick-and-mortar stores in China, while listing on China’s dueling marketplaces — Tencent and JD.com. Walmart , for example, brought a small-format supermarket to the city of Shenzhen as the popularity of “small retail” grows in China. Ralph Lauren.

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Branding Retail Conference Regional 101

PYMNTS

MAY 21, 2020

As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. The first was from retail clients. REI is one of the brands currently using Simple Returns. The issue at hand is returns.

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Retail Customer Experience Branding Online 224

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.

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Video Branding Examples Cards 209

PYMNTS

JANUARY 21, 2019

Amazon has been heavily courting some direct-to-consumer (DTC) brands – inviting them to its headquarters , paying for dinner and letting them fill their carts with gear from Amazon Go shops. Brands also seem to dislike the general Amazon experience online, specifically how it is faceless and lacks customer service. “The

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Branding Retail US Examples 139

PYMNTS

JUNE 2, 2020

The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. Fitting rooms have been strictly regulated or even shut down by some retailers. Red Roof isn’t far behind on the branding front with its program, RediClean.

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Retail Las Vegas Branding Pennsylvania 141

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

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Retail Branding New York City Indiana 210

PYMNTS

SEPTEMBER 1, 2020

When speaking with Tai Lopez , the executive chairman of one of the more disruptive retail companies in the pandemic period, it could be expected that the conversation would center around one topic: retailing. But that hasn’t stopped the whisper machine surrounding the retail industry from doubting his methods or business model.

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Retail New York City New York Branding 142

PYMNTS

NOVEMBER 5, 2020

From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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PYMNTS

JANUARY 21, 2021

The COVID-19 crisis and the digital shift that it accelerated are making five lessons clear that tradition brick-and-mortar retailers must heed if they want to survive, according to Karen Webster. For example, Webster wrote that recent PYMNTS analysis found Amazon enjoyed a 14.3 Failure to adapt to that reality won’t cut.

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Retail Branding Analysis Online 179

PYMNTS

OCTOBER 5, 2020

The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. found that 54.6

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Branding Millennials Resources Marketing 183

PYMNTS

DECEMBER 4, 2020

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? In short, retailers get paid to place the ad, and then get paid again when the merchandise is sold. “We Enormous Potential.

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Retail Trends Branding Groups 216

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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Retail social media Marketing Branding 169

PYMNTS

AUGUST 6, 2020

Real estate trends for retailers are back in the news this week, as the pandemic-driven brick-and-mortar market starts to produce new business models and a fair amount of stability. The new business model involves leasing options for the retail sector. Example: One of the U.K.’s retail portfolio valued at $5.9

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Retail Analytics New York Examples 154

PYMNTS

FEBRUARY 11, 2019

But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years. Private brands, of course, are hardly new, and their use in retail predates the birth of eCommerce. Consumers can buy furniture anywhere.

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Retail Branding Online Seattle 158

PYMNTS

SEPTEMBER 11, 2019

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. With the planned “Star Wars” theme, for example, participants can feel like they are in a room with a Darth Vader battle scene, complete with temperature changes and weather effects. Amazon VR Push.

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Retail San Diego San Francisco Branding 192

PYMNTS

JUNE 4, 2020

Online commerce has soared during the pandemic, prompting retailers of all types and sizes to leverage how they use digital channels to bring back customers while a full return to physical retail remains months away. But given the depth of losses that brands like Gucci have seen, that won’t make up the lost revenue.

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Retail Branding Online New York 132

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

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Retail Millennials Tools social media 143

PYMNTS

SEPTEMBER 21, 2020

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

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Retail Online social media Mobile 243

PYMNTS

JUNE 29, 2020

There’s no better example of the reboot in action than Nike. And it’s stunning that Nike sees a need to reboot a brand that just took second-place to P&G in the Marketer of the Decade award during the virtual Cannes Lions International Festival of Creativity. In short, the retail marketplace of the future looks a lot like Nike.

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Retail User Experience Examples Training 203

PYMNTS

JUNE 26, 2020

McNicoll said the quick gains aren’t surprising, as physical retail stores essentially closed down worldwide for months. With this [change], we’ll see more competition in the online arena, with larger brands coming in and competing directly,” he said.

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PYMNTS

OCTOBER 23, 2020

Despite the fact that many retailers are creating their own versions of Black Friday, the traditional one that happens the day after Thanksgiving will still occur as a retail event. That’s the take from Edited , a retail tracking platform that advises brands on pricing and merchandising strategies.

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Strategy Retail Branding Data 151

PYMNTS

NOVEMBER 24, 2019

As traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported Saturday (Nov. One example is New York’s UNTUCKit , which started as an online men’s clothing store and grew into a global brand. More than 1,700 physical stores in the U.S.

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Online Retail Milwaukee Branding 167

PYMNTS

MAY 27, 2020

retail reopening. Most reports of mall reopenings and other retail post-pandemic debuts in the U.S. Most reports of mall reopenings and other retail post-pandemic debuts in the U.S. For example, the Dillard’s store in Kansas City reported strong traffic as did its neighbors in the city’s Zona Rosa shopping district.

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Retail Kansas City Kansas Branding 143

PYMNTS

DECEMBER 28, 2020

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience.

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Customer Experience Retail America Branding 216

PYMNTS

JUNE 24, 2019

Retailers are getting smarter about artificial intelligence (AI), and the latest example of that innovative effort comes from Walmart. According to a new report , the retail chain, hoping to reduce checkout theft, is turning to cameras powered by AI, with deployments underway in some 1,000 stores.

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Retail Innovation Examples Online 184