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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. By automating these processes, carriers can significantly reduce operational costs and improve efficiency.

Regional 221
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Retail Pulse: Chef’d Halts Operations; Gymboree Updates Brand

PYMNTS

The situation seemed to recently come to a head, as the company told employees that it was shuttering its operations. Walmart , for example, has begun selling meal kits and “one-step meals” in more than 250 of its brick-and-mortar stores.

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How Customer Reviews Provide Lifeblood For Restaurant Operations

PYMNTS

How Customer Reviews Provide Lifeblood To Restaurant Operations. Customers can find out where their peers are happily returning after good experiences, for example, while eateries can invest time in digital platforms that provide prospective diners with information to secure their patronage. The Value In Quick Responses .

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Auto Marketing Will Support The Digital Shift

PYMNTS

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. It also operated a concierge service where a car could be driven to a prospective buyer’s home and test driven with the option for purchase from the concierge.

Marketing 195