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Is Snapchat The Future Of Commerce For Brands?

PYMNTS

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153
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TikTok Enters eCommerce With In-App Shopping Links

PYMNTS

Many other social media companies have also entered into the eCommerce space as a way to diversify income streams. TikTok has been downloaded over 100 million times in America alone and has more than one billion users around the world. Instagram , for example, now lets users purchase products directly from feeds.

Video 178
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MakerSights Enables Actionable Product Intelligence For Brands, Retailers

PYMNTS

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108
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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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Reveal Mobile Launches Platform That Leverages Location-Based Audience Data

PYMNTS

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? To read the feature story and get a close look into how AR is laying the foundation for retail’s next state of evolution, download the new Digital Consumer Report.

Retail 173