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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294
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The Power of Generative AI for Financial Services

Perficient

As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. Generated output takes into account everything from brand voice and word and character length to fact verification, and includes up-to-date information.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. Even safe deposit boxes might go away with digital documents,” he said. What could possibly go wrong?

Branding 121
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Why Amazon Picked Pinduoduo To Tackle The Chinese Market

PYMNTS

China is a market that most Western firms — especially online marketplaces — covet. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. And, as has been documented in this space, China is a market best served when firms, global though they may be … think local.

Marketing 176
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Yum And Its Pizza Hut, Taco Bell And KFC Brands Push Forward with QSR Tech

PYMNTS

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. Yum’s closer embrace of the new technology fueling QSR operations — a trend documented by the latest PYMNTS Restaurant Readiness Index — was underscored by Yum CEO Greg Creed during the post-earnings conference call.

Branding 122
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Premium Labels Ask EU To Crack Down On Big Tech

PYMNTS

European luxury brands are asking EU regulators to be harder on online tech giants like Amazon and Alibaba regarding fakes and privacy, Reuters reported on Tuesday (Jan. It’s not now, it’s driven by market power, it has to be regulated,” Kaufmann told the news outlet. The existing framework doesn’t reflect what is best for our brands.