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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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The Problem With Customer Opinion Surveys and Strategy

Alex Jimenez

For the past few years I’ve noticed that more and more banking and banking technology articles about the future of banking seem to be informed by dubious claims. The danger lies in using these type of surveys and rationale for building strategy.

Survey 87
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How Technology And Market Trends Spawn Innovation

PYMNTS

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. All this, Today in Data.

Trends 122
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The growing interest in digital banks

Insights on Business

Traditionally, banking was a conservative industry with relatively high barriers to entry. Banking products and services were defined and controlled by the bank. At the same time, regulators in many countries also have relaxed regulations to encourage innovation in the banking industry.

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Key takeaways from ThinkBIG 2024: Insights for banks and credit unions

Abrigo

Navigating credit quality, compliance, and technology integration The ThinkBIG conference hosted by Abrigo fosters networking and professional development for bankers. You might also like this on-demand webinar, "Navigating uncertain times: Strategies for risk management and compliance."

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M&A Emerges As Key Strategy To Drive SMB Finserv Collaboration

PYMNTS

This week's look at the latest in partnerships finds players in the SMB financial services landscape embracing a range of avenues to collaboration — including mergers and acquisitions (M&A) — to connect SMBs to financing, digital banking services and more. Lloyds Pilots Satago Technology.

Strategy 196
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Digital Culture: The Missing Piece in Digital Banking Strategies

The Financial Brand

Many banking providers are so focused on digital strategy and new technologies that they ignore how their people fit into the puzzle. The post Digital Culture: The Missing Piece in Digital Banking Strategies appeared first on The Financial Brand.