PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

Social Assurance

DECEMBER 20, 2016

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Snapchat – Not a new trend, but definitely an advancing one. Set some social media resolutions… and try to make them last longer than that diet!

social media 12

social media Tools Video Branding 12

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

William Mills

MAY 10, 2016

Well, definitely an environmentally-friendly solution. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc. ^SR

San Jose 40

San Jose Customer Experience Mobile social media 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78