Remove Branding Remove Definition Remove Marketing Remove Millennials
article thumbnail

How Delta Galil’s Fashion Brands Use BNPL To Boost Loyalty

PYMNTS

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

Branding 134
article thumbnail

Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

“We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. But even if we can’t always satisfy expectations, we can at least agree upon a definition. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. What’s Next?

Meeting 309
article thumbnail

Afterpay Teams With Simon Before Holiday Shopping Season

PYMNTS

Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before. However, these purchases can be viewed as too costly in a market full of less expensive alternatives. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity.

article thumbnail

Afterpay US CEO On The Changing Face Of Luxury In A Post-Pandemic World

PYMNTS

CEO of Afterpay , recently told Karen Webster that consumers — particularly millennials and Generation Z — were already showing distinct preferences for digital commerce and paying with debit cards rather than credit cards. I think [that] is definitely a positive, both for the retailer and consumer.”. Nick Molnar , co-founder and U.S.

US 206
article thumbnail

Sharing Platforms Fight Fraud, Make Friends

PYMNTS

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. According to one Mastercard study , about one-third of millennials and Gen Zers would let a bot plan their next trip in an automated fashion using data from their travel history.

Fraud 130
article thumbnail

How Toys R Us Kids Became Amazon Adults (And What’s Next)

PYMNTS

There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.

US 105