How Delta Galil’s Fashion Brands Use BNPL To Boost Loyalty
PYMNTS
FEBRUARY 10, 2020
This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.
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