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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. And in restaurant innovation, Domino ’s has become a leader in mobile and digital technology as it blazes its own path in the quick-service restaurant (QSR) world. All this, Today in Data.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Email, Social Media King For Retail Marketers

PYMNTS

According to research from a survey by Yes Lifecycle Marketing as quoted in eMarketer , most retail marketers are counting on email and social media to help reach their goals. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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Personalized Marketing: What Banking Customers Really Want

Perficient

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.