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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Data and Dashboards: A Visual Approach to Information

Perficient

Many companies are faced with a problem – how to see the data that is most relevant to their business to gather insights. A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. Next, I began to divide the data into types: out-of-the-box and custom.

Data 322
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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Citizens Bank of Edmonds does this ridiculously well with their Heard on Hurd support and leadership. The public laughed. Demand begets demand.

Branding 195
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing. Peak Creative.

How To 508
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The Fiserv-First Data Merger Is Complete

PYMNTS

The big deal is now complete: Fiserv announced this morning (July 29) that it has completed its acquisition of First Data Corporation. The two massive firms first inked the deal earlier this year, which will see Fiserv purchase First Data for $22 billion in an all-stock transaction. He also noted that outside the U.S.,

Data 185
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Strategy Requires Leadership and Consistency

Alex Jimenez

True strategy bases the plan on data and requires leadership to execute. There was no data given at all about the market no matter what we asked of our professor. The more successful business units had leaders that trusted the data-based strategies we defined. We were determined to research the market.

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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. Indeed, more data from Google bolsters such statements and points toward the future of travel in the 2020s. Eric Hart, chief strategy officer, will serve as acting CFO.