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Using Personalization To Create Authentic Relationships in Insurance (Part 3 of 5)

Perficient

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. We’ve all heard it’s cheaper to keep a customer than to secure a new one. In short, a brand attracts shoppers, but pricing closes the deal.

Policies 294
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Enabling Innovation in Customer Experience while Optimizing the Multi-Cloud: Part Two

Cisco

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. Streamline your operations: Will you be enabling developers to deploy infrastructure on demand? On multiple clouds?

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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Join Me at CBA Live for Fraud Prevention and Customer Experience

FICO

I’ll be participating in an excellent panel, “ Balancing Fraud Prevention & the Customer Experience ,” at the first virtual edition of CBA LIVE , the must-attend annual event for the retail banking industry. Jason has been with Citizens for three years, leading the Fraud Detection and Claims Operations teams since 2016.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

With the rise in vaccination rates and a hopeful return to a “new normal,” it won’t be possible to put the genie back in the bottle and return to legacy operations. Data sharing relies on trust between a brand and the consumer willing to share it. New skill sets are required to operate in a digital environment.

Strategy 332
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The Power of Generative AI for Financial Services

Perficient

Our clients benefit from Writer’s API, which allows them to access their own fine-tuned model and customized applications. Generated output takes into account everything from brand voice and word and character length to fact verification, and includes up-to-date information.