Using Personalization To Create Authentic Relationships in Insurance (Part 3 of 5)
Perficient
AUGUST 13, 2021
As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. We’ve all heard it’s cheaper to keep a customer than to secure a new one. In short, a brand attracts shoppers, but pricing closes the deal.
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