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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels.

Retail 243
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Shutting The Front Door On Online Fraudsters

PYMNTS

But it also has to be easy, fast and friction-free — now more than ever as a mass of consumers are moving their shopping, dining, working and leisure time online in response to the coronavirus outbreak. If you look at the customer journey from end to end, the fraud starts not just around payments. Responding In Real Time To The Times.

Online 236
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Modal, Honda Collaborate On Financing For eCommerce Platform

PYMNTS

The surge in automotive online purchasing traffic sparked by the pandemic has led to increased demand for eCommerce. Our new financing will allow us to further distinguish our offerings and customer experience as an industry innovator," said Modal CEO and Founder Aaron Krane. 8) of a $15 million Series A financing.

Oklahoma 253
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. In 2018 Gartner reported, “across all industries at least 84% of consumers say their experiences with using digital tools and services fall short of expectations”.

Meeting 309