Perficient

JULY 10, 2023

Heightened Role of Trust and Reputation Nearly all crises, if not handled promptly and thoroughly, can cause a company to lose the trust of its important customers, clients, and counterparties.​ Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

DECEMBER 20, 2017

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. This makes for a strong brand image that’ll remain on their minds.

Branding 142

Branding social media Customer Experience Training 142

Perficient

SEPTEMBER 8, 2021

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

social media 477

social media Analytics Maine Study 477

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience.

Branding 220

Branding Online Retail social media 220

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Assuming you already have a strategy to keep up with customer demand, if your holiday readiness plan doesn’t address increasing shipping delays, now is the time to get that added to the plan. Prepare for Another Customer Service Spike.

Branding 309

Branding DC social media Marketing 309

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. As a result, the 5.5

Branding 107

Branding social media San Francisco Community 107

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

Customer Experience 72

Customer Experience Retail San Diego Study 72

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships.

social media 141

social media Branding Examples Marketing 141

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. For example, Pinterest teamed up with WooCommerce to help businesses build eCommerce sites and unique customer experiences.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

JUNE 21, 2017

One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. In a sense, incorporating social media into the in-store experience in a non-invasive way has proved to be a glimmer of hope for retailers currently going through the big brick-and-mortar shift into a digital focus.

social media 195

social media Retail Branding Innovation 195

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

DECEMBER 10, 2018

Instagram , the Facebook -owned photo-sharing social media platform, has officially launched a new voice messaging feature on Instagram Direct. This is the latest feature launched by the social media site. 80 percent of India’s online fashion market is controlled by Flipkart-Myntra and Amazon India.

social media 141

social media Customer Experience Branding Report 141

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

social media 195

social media Management Marketing Resources 195

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

Customer Experience 48

Customer Experience Retail San Diego Study 48

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times.

social media 111

social media Survey Branding Software 111

Perficient

SEPTEMBER 29, 2020

So what can healthcare learn from retail about building a “consumer-centric experience”? And how can marketing build toward it? The key to building a consumer-centric experience in healthcare is to consider these three principles: Ease. It’s the Google experience. It’s the social media or TurboTax experience.

social media 294

social media System Retail Online 294

PYMNTS

JUNE 26, 2018

In fact, the data shows that the more customers experience commerce in context, the more they like it and the more they spend. Among the “committed” category of contextual commerce shoppers (those who make more than 10 purchases a year through some contextual guiding), 82 percent report a positive experience.

social media 111

social media Branding Survey Community 111

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Social-based marketing. With Next, Bradesco is able to test innovative ways to capture customer’s attention, evolve and integrate new products into digital channels. –> Explore IBM Banking and Financial Markets Solutions.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

MARCH 18, 2019

There is no shortage of up-and-coming cosmetics brands promising consumers a more personalized, customized experience. Jouer , a makeup brand that entered the scene 11 years ago, has seen many such up-start competitors rise … and fall. The biggest misconception is that making makeup is easy and fun.

Branding 108

Branding social media Strategy Video 108

PYMNTS

AUGUST 3, 2016

How influential will mobile and social media be to their purchasing habits? You’re starting to see this more and more now with a lot of successful brands and retailers as they grow out or place more emphasis on omnichannel. But what is that “changing face of retail” actually going to look like in a few years?

Retail 100

Retail social media Branding Online 100

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. During this time, customers can also read through a couple of reviews, forming a first impression that can be hard to change. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

MARCH 30, 2020

Retailers are dutifully speaking with their payment service providers (PSPs) and industry partners to adhere to these shifts, but they must also keep their customers’ experiences in mind. Personalized experiences require merchants to have access to data — a crucial resource in helping them distinguish themselves from competitors.

United States 131

United States Retail Customer Experience Data 131

PYMNTS

MARCH 23, 2018

Now, Home Depot is helping Pinterest identify products in pins — whether they’re from the home remodeling chain or not — “to help that customer experience go from inspiration to discovery to sale in one experience,” said Melanie Babcock, senior director of agile marketing and social media at Home Depot. “In

Tools 110

Tools social media Customer Experience Strategy 110

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

PYMNTS

MAY 26, 2017

. — as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. Started with # (who?)

Branding 103

Branding Community Survey Data 103

Celent Banking

NOVEMBER 12, 2014

The promise of these new start-ups was a drastic improvement on customer experience, ditching traditionally stale financial services with improved digital offerings, social media integration, and a familiar/casual communication style. With new brands, and often new platforms, these banks are testing the digital model.

social media 232

social media Customer Experience Branding Mobile 232

PYMNTS

MARCH 11, 2020

This year we expect another year of market-leading growth. Noting that existing Carvana markets grew by 84 percent, he said, “The company’s four oldest markets each more than three years old grew by 50 percent and our oldest cohort of Atlanta grew by 18 percent. New Markets. In 2019, we increased GPU by $750.

Company 130

Company Miami San Antonio Oklahoma City 130

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

social media 31

social media Branding Examples Fintech 31

PYMNTS

AUGUST 8, 2019

Food trucks have been around since the 1970s, when taco trucks began making the rounds in New York City, but didn’t become a national sensation until 2008 when two events coincided in such a way as to make a long extant — but largely niche — subsegment of the restaurant game into a mass market phenomenon. It’s the social aspect.

New York City 134

New York City Cleveland social media National 134

PYMNTS

JULY 30, 2018

The pop-up store , in an era where retail is resetting rapidly all around, has become a popular option for all types of businesses, including eTailers looking to put feelers out into physical commerce without a big commitment, or even physical retailers trying to test-drive an expansion into a new market. 2 and will end on Aug.

social media 103

social media New York City New York Metro 103

PYMNTS

DECEMBER 4, 2018

The move should increase sales for brands and eCommerce platforms, experts say, but it could also become a threat for online retailers, and especially fashion sites. Analysts say that 80 percent of India’s online fashion market – valued at $4 billion – is controlled by Flipkart-Myntra and Amazon India.

Customer Experience 146

Customer Experience Branding Online Retail 146

PYMNTS

SEPTEMBER 30, 2019

The latest Payments and the Platform Economy study examines how marketplaces are responding to the counterfeit threat as well as how they are continuing to innovate the customer experience. According to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. Social Media.

Online 101

Online Fraud Branding social media 101