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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Rethinking the Customer Experience: Themes from the 2017 Model Bank Submissions

Celent Banking

Customer experience initiatives are typically the most numerous. While this makes the category more difficult to judge, it offers immense insight into what’s happening in the market. Digital banking subsidiaries : Many banks are finding that existing systems are too rigid to accommodate a truly digital experience.

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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

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Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326
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Brian Bell Navigates the Evolving Insurance Space to Provide Maximum Client Value Across Industries

Perficient

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice.

Industry 221
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Everybody’s in The Game. Digital First Now!

Branding 127