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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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Staying on brand: How to humanize virtual agents, just enough

Insights on Business

The technology has advanced to the point that building VA’s is no longer a discussion around functionality and technology, but organizations and now dedicating more time developing the VA’s “personalities” to reflect the company’s mission, vision and brand. Finding the right balance for your brand.

Branding 125
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How To Market And Build Brand Loyalty Around Digital-only Offerings

Bank Innovation

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170
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As QSRs Embrace Digital, PepsiCo Ups Its Innovation Game

PYMNTS

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.

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How To Make Sure Stores Don’t Die

PYMNTS

It’s an ongoing effort that has probably seen more failures than success stories, but that’s certainly not keeping people from betting on new innovations. Among the defining endeavors of our time — at least for the worlds of payment and commerce — has been to bring brick-and-mortar retail stores into the new century. Transforming Retail.

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For Credit Unions: Trust, But Innovate

PYMNTS

At the end of the day, he noted, trust is the critical element at credit unions, and the main differentiator between credit union customers and other banking customers. It’s a statement borne out by the new Credit Union Innovation Playbook , a PYMNTS/ PSCU collaboration. But, Lynch noted, it is still a starting point.