Remove Branding Remove Customer Experience Remove Digital Banking Remove How To
article thumbnail

How To Market And Build Brand Loyalty Around Digital-only Offerings

Bank Innovation

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170
article thumbnail

The growing interest in digital banks

Insights on Business

There are interesting characteristics both in the new entrants and in the more established digital banks. Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Data Culture that Supports Digital Banking Transformation

The Financial Brand

The post How to Build a Data Culture that Supports Digital Banking Transformation appeared first on The Financial Brand. Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership support.

article thumbnail

A new digital bank needs a new customer service experience

Insights on Business

How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. The big questions is what’s next?

article thumbnail

Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 127
article thumbnail

How to Boost Customer Lifetime Value in Banking

The Financial Brand

When lifetime value (LTV) is taken into account, digitally acquired customers can prove to be high-value relationships. The post How to Boost Customer Lifetime Value in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 38
article thumbnail

How to Humanize Digital Experiences Like Google

The Financial Brand

Lessons from Google on humanizing the digital banking experience through technology and data. The post How to Humanize Digital Experiences Like Google appeared first on The Financial Brand.

Google 30