The Financial Brand

JULY 16, 2019

While investment in digital transformation has increased significantly, the customer experience at banks and credit unions has not improved measurably. The post Customer Experience Still Neglected Despite Significant Digital Banking Transformation Investment appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Digital Banking Branding Strategy 33

The Financial Brand

JULY 21, 2019

The branch-digital debate obscures the point that great customer experience, which increasingly may include advice, is what consumers want. The post Branch Versus Digital Banking isn’t the Issue, Customer Experience is appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Digital Banking Branding Branch Strategies 33

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Don’t Wreck Your Customer Relationships. There are so many ingredients that make up a reliable customer experience program. Join Us Next Week.

Data 294

Data Customer Experience Case Study Branding 294

The Financial Brand

MAY 31, 2021

Banks and credit unions see digital's impact, yet half say CX budgets will remain the same in the year ahead, making it tough to keep up. The post Customer Experience Trends in Financial Services for 2021 appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Trends Branding Digital Banking 43

The Financial Brand

DECEMBER 6, 2020

As we enter 2021, there is a customer experience disconnect between what a banking customer wants and what is being delivered. The post Top 7 Customer Experience Trends in Banking for 2021 appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Trends Branding Report 43

The Financial Brand

DECEMBER 9, 2020

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Report 43

The Financial Brand

APRIL 5, 2021

Jay Baer says a constantly changing environment provides financial institutions an opportunity to improve customer experiences. The post Customer Experience in Banking Has Been Redefined appeared first on The Financial Brand.

Customer Experience 34

Customer Experience Branding Digital Banking Strategy 34

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

Digital Banking 33

Digital Banking Marketing America Customer Experience 33

Bank Innovation

MARCH 7, 2019

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170

Branding How To Marketing Digital Banking 170

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. And those abandonment rates? 2019 website.

Customer Experience 72

Customer Experience Retail San Diego Study 72

Bank Innovation

JANUARY 5, 2020

Digital banking brand Majority, which is aimed at reaching immigrants who lack credit history, is on pace to launch across the U.S. Majority is a membership-based digital banking service that costs $5 per month.

US 273

US Digital Banking Branding Management 273

Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

The Financial Brand

JANUARY 24, 2021

The correlation between positive employee and customer experiences offers a chance to improve the odds for digital transformation success. The post Digital Banking Transformation Requires Employee Engagement appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Customer Experience Branding Leadership 42

Insights on Business

FEBRUARY 13, 2019

How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. The big questions is what’s next?

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Bank Innovation

MARCH 6, 2020

The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.

Digital Banking 293

Digital Banking Branding Customer Experience Innovation Strategies 293

NCR

MAY 2, 2017

Discussing Atom’s approach of allowing customers to choose their own logo and color scheme within the app, Mr Bromley said this was significant on more than an aesthetic level. ” Can banks be personal without branches? “The little things really do matter, if you follow it through.” Image: iStock/diego_cervo.

Customer Experience 75

Customer Experience Industry Operations Technology 75

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 146

Branding Industry Apple Marketing 146

PYMNTS

APRIL 21, 2016

As the world goes increasingly digital, banks are struggling to decide how they should package their digital service offerings. Should they fold digital banking services into their existing traditional brick-and-mortar accounts, or spin them off into stand-alone, digital-only entities? Why spin out?

Digital Banking 100

Digital Banking User Experience Exercises Mobile 100

Bank Innovation

MARCH 6, 2020

The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention.

Digital Banking 221

Digital Banking Branding Customer Experience Innovation Strategies 221

Gonzobanker

MARCH 28, 2024

The digital players are working to differentiate based on stronger customer experience features and tight integrations in areas such as financial health, data-driven marketing and fraud/security. Bank and credit union leaders must love their due diligence! Bank and credit union leaders must love their due diligence!

Digital Banking 155

Digital Banking Customer Experience Strategy Exercises 155

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. And those abandonment rates? 2019 website.

Customer Experience 48

Customer Experience Retail San Diego Study 48

BankInovation

MAY 21, 2020

Miami-based Pacific National Bank is using a stand-alone digital brand called Facile to reach younger customers and position itself for long-term success. It’s aimed at giving the bank a peak into what we think banking is going to look like.

Miami 98

Miami Digital Banking National Branding 98

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 37

Digital Banking Data Customer Experience Branding 37

The Financial Brand

JULY 13, 2023

This article Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction appeared first on The Financial Brand. Digital conversions can be painful. But the relatively smooth experience at this financial institution offers useful insights for others.

Digital Banking 28

Digital Banking Branding Customer Experience System 28

The Financial Brand

AUGUST 4, 2021

Successful digital banking transformation requires prioritizing what is needed today against what's required for the future. The post Executing What’s Possible With Digital Banking Transformation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 42

Digital Banking Banking Trends Analysis Trends 42

The Financial Brand

NOVEMBER 29, 2021

Banking still lags in several key areas of transformation. The post 6 Digital Banking Transformation Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The difference now is that the urgency to move forward quickly is much greater.

Trends 43

Trends Digital Banking Banking Trends Analysis 43

NCR

MARCH 12, 2018

This can make a big difference to the customer experience , strengthening brand loyalty by showing consumers that their provider is engaged with their needs and invested in delivering a beneficial, relevant service. This allows customers to take action before the upcoming bill payment or financial event makes them overdrawn.

Analytics 75

Analytics Digital Banking Analysis Branding 75

The Financial Brand

FEBRUARY 13, 2023

This article How Huntington Aims to Deepen Its ‘Skinny’ Digital Banking Relationships appeared first on The Financial Brand. Huntington Marketplace, a fledgling digital initiative, offers consumers reasons to expand their relationship, creating more ties between them and the bank.

Digital Banking 28

Digital Banking Branding Customer Experience 28

The Financial Brand

NOVEMBER 22, 2020

Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and processes. The post Top Digital Banking Transformation Trends for 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Trends Branding Data 43

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

NOVEMBER 8, 2020

In uncertain times, the commitment to being a digital banking champion is more important than ever, providing financial growth and resilience. The post The Qualities of a Digital Banking Champion appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Customer Experience UX 43

The Financial Brand

JUNE 16, 2021

The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and analytics. The post 6 Keys to Digital Banking Transformation Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Analytics Banking Trends Analysis 37

The Financial Brand

NOVEMBER 3, 2021

Too many financial institutions fly blind when they try to improve the digital experience. The post 5 CX Best Practices that Digital Banking Expansion Demands appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Focused research produces key insights.

Digital Banking 43

Digital Banking Banking Trends Analysis Trends 43

The Financial Brand

FEBRUARY 12, 2021

Achieving digital banking maturity is a process that requires a focus on the components of digital transformation and a culture that embraces change. The post Digital Banking Transformation is a Journey, Not a Destination appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Big Data Customer Experience 43

The Financial Brand

NOVEMBER 14, 2021

Banks and credit unions will also need to modernize back-office processes to complete the journey to becoming digital-first institutions. The post Digital Banking Transformation to Focus on Channels & Analytics in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Digital Banking Banking Trends Analysis 43

Banking 2020

APRIL 17, 2015

Articles via Buzzfeed, The New York Times, Banking Exchange and The Financial Brand. Nowhere in the world uses mobile banking as much as Africa: A new World Bank-Gallup poll shows that there’s been more mobile banking growth in sub-Saharan Africa than anywhere else in the world. What have you been reading?

Customer Experience 40

Customer Experience Mobile New York Apple 40