Remove Branding Remove Customer Experience Remove Data Remove Digital Banking
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. There are so many ingredients that make up a reliable customer experience program. If they can get a good handle on their data, fantastic things can happen.

Data 294
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The growing interest in digital banks

Insights on Business

There are interesting characteristics both in the new entrants and in the more established digital banks. Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials.

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Digital Banking Transformation Begins With Quality Data

The Financial Brand

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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NEW DATA: Why 80 Percent of Top FI Performers Put User Engagement First

PYMNTS

What does offering top-notch customer experience mean in the digital age? As recent research from PYMNTS reveals, the most innovative FIs know that providing exceptional service to their consumer base comes down to focusing on three key components: user experience, digital technology and data analytics.

Data 129
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Banking Must Use Real-Time Insight to Improve Customer Experiences

The Financial Brand

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

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How to Build a Data Culture that Supports Digital Banking Transformation

The Financial Brand

Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership support. The post How to Build a Data Culture that Supports Digital Banking Transformation appeared first on The Financial Brand.