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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Bright Spots For Retailers And SMBs

PYMNTS

Batteries Plus Bulbs , a Wisconsin-based nationwide retail chain, has arguably powered the consumer shift to digital. In retail, Q4 2020 is likely to see a media blitz that will make other years pale in comparison. battery replacement market. 723: Number of Batteries Plus locations in the nationwide chain.

Retail 135
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Taylor said he doesn’t want to read too much into the name, but if a comparison was forced, it would be along the lines of detail. Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS.

Retail 226
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. and global markets resulting from COVID-19.”.

Branding 141
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Grocers Can Tap Into Price Comparison Apps

PYMNTS

The initial inner workings of a price comparison tool called Basket began when Neil Kataria was a kid. The online grocery market is booming, after all. There is a fundamental shift in retail, and we are seeing an acceleration,” said Thom Blischok, global retail strategic advisor of Nielsen.

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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. By comparison, its mainline spaces average 181,100 square feet in size. Brands are also rolling out their own pop-up shops.

Branding 143