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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Campaign: Community Promise Month. 2016 IB Social Media Leaders is sponsored by SHAZAM.

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Our downtown L.A.

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Lost Pet Posters Get An Upgrade For The Digital Age

PYMNTS

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer.

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Google Dumps Zagat

PYMNTS

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119