PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

Community Bank 118

Community Bank Community Cards United States 118

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

APRIL 13, 2020

In what appears to be an unprecedented move, an industry trade association is stepping in to help restart a retail community hit hard by the COVID-19 pandemic. It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. 17 to 23 and Sept.

New York 255

New York Dallas Community Industry 255

Abrigo

NOVEMBER 15, 2014

Online platforms like Facebook and Twitter allow people to connect with one another as well as with brands. As a bank or credit union – and a unique brand reaching customers every day – is your institution active on social media? Clearly, those in the “social media is a fad” camp were mistaken.

social media 170

social media Community United States America 170

Independent Banker

JANUARY 1, 2022

Lockdowns have transformed many into more health- and wealth-conscious, environmentally aware, technologically savvy shoppers loyal to businesses located in their communities. Empathy-based marketing is seeing through the eyes of consumers. They want to shop local and buy from brands that demonstrate socially responsible behavior.

Retail 103

Retail Community Branding Study 103

Independent Banker

OCTOBER 1, 2022

College-bound high school students in Massachusetts were asked to complete essays about the intrinsic value of community banks for a chance to win a scholarship from North Easton Savings Bank. They help a community to work towards a common goal of bettering everyone’s lives, which is a quality many larger banks lack.”. “We

Community Bank 91

Community Bank Community Minnesota Massachusetts 91

Perficient

OCTOBER 7, 2020

One study indicated a 500% increase in the use of telehealth within the first two weeks of the outbreak. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The same study revealed that a positive online reputation can be a key factor in customer acquisition, with a quarter of respondents saying it is the most important factor in choosing a vehicle.

Online 151

Online Management social media Branding 151

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

OCTOBER 20, 2020

Until recently there was “a consumer” who industry felt it understood, and whose tastes it knew well enough to gauge the market of new products and services. Very recently, the fourth annual How We Will Pay 2020 study, done by PYMNTS in collaboration with Visa (more from that in a minute) gave new context to the shifters.

Maine 221

Maine Retail Branding Study 221

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

Jeff For Banks

OCTOBER 4, 2011

If bankers tell me their institution has a superior brand, I want to know what that means. Too often I am told that the FI has a superior brand because customers come up to senior executives and board members on the street and tell them so. A polite neighbor does not make for a statistically significant study.

Leadership 74

Leadership Branding Study Industry 74

PYMNTS

JANUARY 29, 2018

Despite what the movies told him, archaeology was not an interesting course of study for him at all — Mycoskie likened the experience to “watching paint dry.”. This is likely why TOMS has been one of the many digital brands that has spent the last year experimenting with pop-up shops and physical stores. And study it again.

social media 104

social media Study Branding San Francisco 104

Gonzobanker

APRIL 14, 2015

Looking around online, the closest competing offers I found were $300 from a couple of regional banks, but none from community banks or credit unions. OnDeck had slick, “no hurdles” branding on its web site with the promise of a business loan decision in minutes with same-day funding. Welcome to new marketing muscle.

Marketing 60

Marketing Community Bank Branding Community 60

PYMNTS

SEPTEMBER 25, 2019

Corporate entities have gained larger footprints on platforms as MySpace, Friendster and LiveJournal gave way to Facebook, Twitter and YouTube, enabling them to connect with customers and market their services. Research has shown that these posts have 561 percent more reach than those the brand shares. The drawbacks.

social media 128

social media Study Survey United States 128

South State Correspondent

MARCH 7, 2024

Bank Specific : Since CoPilot for Banks leverages enterprise data, one major advantage the application has over the public version is it can generate text and images specific to a bank’s products and brand. 7 Steps to CoPilot for Banking Success Admittedly, Copilot for Banks is still brand new. AI handled 2.3

Training 195

Training Data Tools Technology 195

The Emmerich Group

MAY 22, 2024

I’ll show you how to flip that belief and get the best credits in your market while getting 100,150, or even 200 basis points above market. Unlike how most marketing is done in banking today, you need to target the precious few. You don’t want brand awareness; you want brand insistence.

Video 36

Video Community Bank Marketing Meeting 36

Jeff For Banks

APRIL 17, 2010

This reminds me when my daughter performed a soda taste test at the local swimming pool, pitting Coke, Pepsi, RC, and a generic brand against each other. The winner: generic brand. Without the labels, top-selling brands are difficult to pick out. So why can’t we achieve premium pricing in community banking? Fair enough.

Branding 60

Branding Management Community Bank Community 60

Social Assurance

MAY 7, 2021

The COVID-19 pandemic presented community banks with a unique set of challenges – but also opportunities. Necessity forced many institutions to think outside the box and develop innovative approaches to helping their community. Our Community Heroes series releases new episodes twice a month and is viewable by visiting our vlog page.

Community 15

Community Industry Community Bank Branding 15

Perficient

MAY 21, 2021

Perficient Bright Paths is a program designed to advance STEM education and career opportunities for underrepresented constituencies and communities. Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Bright Paths Project: Welcome to Stock Market. More About Deepti Dhar’s Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

Branding 15

Branding Resources Community social media 15

Independent Banker

AUGUST 9, 2016

Community banks should evaluate solutions that align with their service-oriented traditions and bring value to customers throughout their communities. They should also consider the connection to and impact on their brand. All successful rewards programs require marketing support. The full study can be read here.

Community 70

Community Millennials Community Bank America 70

Independent Banker

OCTOBER 1, 2022

But as the prevalence of security breaches grows, so do the opportunities for community banks to position themselves as guardians of their customers’ personal data through compliance, technology and relationship building. Respondents also indicated a 23% increase in purchase intent for brands and companies with responsible data practices.

Data 91

Data How To Community Bank California 91

PYMNTS

JANUARY 25, 2019

Runners also tend to be more brand-loyal about their shoes than other buyers, and are more likely to shop at a local, single-proprietorship specialty shoe shop that specializes not just in the right running gear, but also hires associates that ensure proper fit and talk running strategies with consumers. What drives them?”

Community 116

Community Exercises Data Management 116

PYMNTS

MAY 10, 2017

For SMBs, social media has become a seamless way to build a following and a community around a brand and to provide customer support, marketing and communications outreach. Likewise, the company used social as a means to find new brands and products to feature. They sold out within two weeks. It makes sense.

social media 101

social media Branding Case Study Community 101

PYMNTS

JULY 25, 2018

It’s a big market today (which will be an exponentially bigger market tomorrow), one that innovators from all over technology, retail, payments and financial services are rushing to get in on at the ground floor, even though that ground floor itself is being built underneath them. Pushing Commerce Frontiers.

Marketing 100

Marketing Millennials Google Mobile 100

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. Reviews act as customer touchpoints that provide vital feedback on how your financial brand performs in customer service.

Branding 15

Branding social media Online Case Study 15

PYMNTS

JANUARY 7, 2021

Having the ability to touch and feel the product is so important that it becomes difficult for customers to buy online,” said Quentin Caruana , founder and president of Marque, which buys and sells used designer goods made by brands like Chanel, Louis Vuitton and Gucci. A Growing Market .

United States 148

United States Retail California Video 148

Social Assurance

MARCH 8, 2021

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

PYMNTS

FEBRUARY 5, 2020

5) that it plans to ramp up focus on its private brands, which it expects will comprise a quarter of its sales by 2025, per a report. “Private brands are already among our highest margins, but we continue to find ways to improve,” CMO Patti Ongman said in a statement to the NYSE. Not all malls are underperforming.

Apple 130

Apple Retail Dallas Branding 130

PYMNTS

JULY 6, 2020

Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. Brands see this digital shift in their numbers, even as stores have reopened and physical sales have started to increase.

Retail 259

Retail Meeting Branding Maine 259

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

Celent Banking

MARCH 16, 2015

The conference was well attended, with broad representation from all institution sizes and markets. The conference was full of community bankers discussing evolving business models and the pressures its placing on their ability to gather deposits. Presentations focused on targeted marketing for “moneyhawks” , new P2P models (e.g.

Conference 100

Conference Retail Community Community Bank 100

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15