South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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Branding social media Strategy Data 221

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Marketing Taxes Training Management 195

Independent Banker

NOVEMBER 21, 2021

includes (from left): Christina Johantgen (head of marketing and creative), Joe York (head of product), Kelsey Cahill (summer associate), Jackie Charron (chief operating officer and executive vice president), Debbie Morin (chief financial officer), and CEO Charley Cummings. Building a bank brand with impact. By Margaret Littman.

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Community New Hampshire New York Millennials 170

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market.

Innovation 195

Innovation social media Branding Marketing 195

Independent Banker

AUGUST 31, 2021

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. Instead, we give those dollars to the community.”. Asset size: $1.36

Community Bank 196

Community Bank Community National Fresno 196

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

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Community United States Groups Exercises 161

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139

Community Community Bank social media Security 139

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Leadership Denver Charlotte Ohio 531

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

MARCH 31, 2022

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

Community Bank 91

Community Bank Community Payments Meeting 91

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. Care Disparity Addressed. DISCOVER MORE: How U.S. Rise of the Experience.

Community 429

Community System Trends Tools 429

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Community Bank 195

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Perficient

JULY 30, 2020

” Jason Hudnall , general manager. Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis Local Business Unit who each do a tremendous job supporting their teams,” shares Jason Hudnall , general manager. Louis Post-Dispatch survey.” Perficient, based in St.

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St. Louis Missouri Minnesota social media 530

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. For the enterprising community bank, they will essentially find themselves being one of the few banks there. Tracking Event Lead Generation Success.

Data 195

Data Management Conference Branding 195

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

Taxes 195

Taxes Community Bank Community Operations 195

PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

Community Bank 118

Community Bank Community Cards United States 118

PYMNTS

SEPTEMBER 26, 2018

Reports in CNBC said Davidson described the existing legislative framework in the cryptocurrency market as “sloppy,” and invited industry stakeholders to participate in the roundtable in an effort to “preempt a heavy-handed regulatory approach that could stall innovation and kill the U.S. ICO market.”

Management 164

Management cryptocurrency blockchain Regulation 164

Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

Branding 60

Branding Nashville Los Angeles Conference 60

PYMNTS

DECEMBER 7, 2017

But, in a world with lots of options to have cosmetics, skin care products and all make and manner of personal grooming and enhancement options delivered to one’s door, Ipsy and its “Glam Bags” have managed to stand out, above and apart. Pham will now be running EM Cosmetics. In 2015, Ipsy had 1.5

Community 100

Community social media Video Branding 100

South State Correspondent

FEBRUARY 23, 2022

When bankers talk about a product, be it a loan, transactional account, or treasury management service, they usually speak in terms of the actual product itself. Many of these products provide a sense of community (Facebook). These emotional attributes can usually stem from a bank’s brand. Airlines do a great job at this.

Branding 195

Branding Marketing Apple Google 195

PYMNTS

DECEMBER 10, 2020

The New York- and Paris-based company has been a favorite of several high-end brands, and bills itself as a “social selling solution (B2B) enabling brands to activate their network of social sellers with a turnkey business to inspire on social media, sell online and connect with consumers anytime, anywhere.”

social media 257

social media Video Branding Online 257

PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Tuli also has a high-profile management team. 4) with Tuli.

Trends 207

Trends Branding Retail Community 207

South State Correspondent

FEBRUARY 22, 2024

For example, at present, return on equity performance is about 12% for the average community bank. Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. Bank management is hyper-focused on net interest margin. Why is that?

How To 195

How To Strategy Capital Lending 195

South State Correspondent

MARCH 15, 2023

While we wrote about the root cause of the failure of Silicon Valley Bank (SVB) HERE , the lessons of the current banking crisis go beyond interest rate risk management. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio.

social media 195

social media FDIC Branding Management 195

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

APRIL 5, 2017

Product Management Software Startup Akeneo In $13M Series B. Managing product information is no small task for retailers, especially as catalogs, once solely a print-based medium, moved onto the web and, more recently, mobile channels. We know that the quality of the product information has a direct impact on sales,” he said. “A

Software 101

Software Management Branding Analytics 101

Independent Banker

FEBRUARY 28, 2023

Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has enhanced community banks’ ability to serve their customers, creating a heightened experience.

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Data How To Community Bank Community 133

PYMNTS

JANUARY 30, 2020

Farfetch will use the capital to continue growing and expanding into new markets, particularly China. Tencent is helping the company reach the market through its WeChat platform. “We Farfetch has over 80 luxury brands on WeChat, which include Moncler, Balenciaga, Saint Laurent, Armani and Ralph Lauren. “We

San Francisco 228

San Francisco Leadership Technology Branding 228

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand.

Branding 160

Branding Community Strategy Online 160

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

South State Correspondent

DECEMBER 8, 2023

The real reason that this conference makes our favorites list is that this is one of the few conferences where we can learn what the largest and most progressive banks are doing in the market. Whole Banking is a Function of Team Banking Selling, servicing, and marketing small business banking is expensive because of the complexity.

Conference 195

Conference Retail Community Bank Technology 195

PYMNTS

SEPTEMBER 27, 2019

The degrees include health science, health and wellness and healthcare management/administration, offered through Southern New Hampshire University, Purdue University Global, Wilmington University and Bellevue University. Inspire’s long-term approach, culture of innovation and commitment to helping brands grow set it apart from the rest.”.

Branding 101

Branding Retail North Carolina Georgia 101

Jeff For Banks

APRIL 17, 2010

This reminds me when my daughter performed a soda taste test at the local swimming pool, pitting Coke, Pepsi, RC, and a generic brand against each other. The winner: generic brand. Without the labels, top-selling brands are difficult to pick out. So why can’t we achieve premium pricing in community banking? Fair enough.

Branding 60

Branding Management Community Bank Community 60

PYMNTS

JULY 1, 2020

pharmacy brand) access to customer data as they navigate online channels and provide consumers with more eCommerce options from the brands. “At Adobe’s Customer Experience Management (CXM) solutions will serve as the platform for analytics, content management, personalization, campaign orchestration and other applications.

Exercises 249

Exercises Branding Retail Customer Experience 249