Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

social media 105

social media Leadership Community Community Bank 105

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?” communities, and one another.

Community 520

Community social media US Branding 520

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

JUNE 14, 2019

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer.

social media 194

social media Retail Community Mobile 194

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

social media 135

social media Branding Course United States 135

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 13) @BAI_Info – BAI (Bank Administration Institute) provides research, training and industry news.

social media 150

social media Lending Community Community Bank 150

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. While every community is different, there are a few building blocks that consistently play a prominent role. While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

Community 15

Community Branding social media Strategy 15

PYMNTS

MAY 16, 2017

As more technology has given businesses the capability to more directly reach out to consumers, it appears that the fashion and beauty industry are taking note. The company has taken to social media via its Instagram account to push all of its initiatives forward.

social media 100

social media Millennials Community Meeting 100

Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. Community events. Community Conversations.

social media 15

social media Branding Video Strategy 15

Digital Growth Institute

MAY 12, 2023

"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its incredible marketing potential.

Branding 15

Branding social media Industry Community 15

FICO

MAY 16, 2023

The first incarnation of this is teaming up on Chelsea's pre-season tour this Summer where we will be working closely to make a positive impact on the communities that we will be visiting,” said Tom Glick, President of Business, Chelsea FC. “We You can read more about this story in the full media release.

North Carolina 98

North Carolina United States social media Illinois 98

Perficient

OCTOBER 7, 2020

How can the healthcare industry adapt, so it’s better positioned to withstand future challenges? Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. With stores closed (for the most part) retailers need to find reliable ways to communicate with their customers. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

PYMNTS

OCTOBER 10, 2020

Restaurants were hit hard by the new coronavirus,” David Portalatin, an industry adviser with The NPD Group, told the Associated Press. “In alone, the industry lost six million jobs in March and April. that will be very disruptive not just to the beef industry, but to other sectors of the meat industry.”. In the U.S.

Omaha 254

Omaha social media Analysis Industry 254

PYMNTS

JANUARY 20, 2020

Outlook India recently reported that SMBs in the country are seeking a government initiative to require government departments and large firms to disclose details behind all invoices that are 45 days past due, with community social media platform LocalCircles leading the charge in an effort to improve local SMBs’ cash flow.

Payments 237

Payments social media Report Analysis 237

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15

PYMNTS

JUNE 18, 2019

The new developments show, among other things, the importance of social media — and also prescriptions — when it comes to capturing the dollars of pet owners, who are always a steady source of both digital and physical commerce. After all, pet supplies, according to her view, are a “recession-proof” industry.

Retail 122

Retail social media Fort Worth Dallas 122

Independent Banker

JULY 30, 2015

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Our members are thought leaders and visionaries who are the backbone of every community,” he says. “Our ICBA Social Media Monitor. Go Local Initiative.

Resources 70

Resources social media Marketing Tools 70

Social Assurance

OCTOBER 1, 2021

What makes a financial brand stand out? Whatever it is, community heroes are constantly leaving their mark. From supporting small businesses to uplifting employees, here’s how Community Heroes Empower, Ignite, and Enable their communities: Empower. Community heroes empower local businesses. “

Community 15

Community Community Bank social media Branding 15

Digital Growth Institute

FEBRUARY 4, 2022

Yet many financial brands focus too much on finding the right tech solution while ignoring the human side of the digital world. Eric and his team are revolutionizing the industry by helping financial professionals become experts at online connectivity.

social media 15

social media Community Branding Online 15

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

DECEMBER 8, 2020

Then she builds a loyalty community for her wedding by sharing her diamond number (phone number) with friends, family and wedding guests, so that all of their purchases count toward her account. That can also be socialized via a specially designed insert to include in wedding invitations.

social media 215

social media Community Retail Leadership 215

PYMNTS

NOVEMBER 27, 2020

At a time when the coronavirus has caused a spike in unemployment and crippled countless small businesses, the pawnbroking industry has found itself in a perfect storm of sorts, which has fueled a surge in demand for loans as well as an appetite for secondhand merchandise. Old Industry, New Technology.

social media 218

social media Software ATM Lending 218

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

PYMNTS

MAY 6, 2019

Particularly popular, according to the report, are Louis Vuitton, Chanel, Gucci, Nike, Fendi and Balenciaga-branded items. And, according to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. Globally, the industry loses $30.3 Global counterfeiting is a big business, worth about $1.2

social media 123

social media Branding Survey Report 123

Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

Community 15

Community How To social media Branding 15

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. According to Forrester, brands face a 50 percent higher revenue risk in 2017. Brands must either disrupt or be disrupted. PYMNTS: Why was the company founded?

Branding 103

Branding Community Survey Data 103

PYMNTS

MAY 29, 2018

In a recent interview with PYMNTS, Lord said the beauty industry has seen an influx of digital customers and brands alike, pushing even legacy players to offer mobile and online features that recreate the beauty counter experience. To read the full story, download the report above. About the Report.

Report 103

Report Samsung social media Mobile 103

PYMNTS

FEBRUARY 6, 2020

Department stores didn’t help, and the internet was a confusing place — shoppers might research products only to have 20 to 30 brands claim to have the right products for them. Bottlecode provides a variety of content from lightweight Instagram and social media posts to slightly more involved content, which it refers to as Skin Care 101.

social media 147

social media Branding Chicago Survey 147

PYMNTS

JANUARY 29, 2018

That sense of purpose, paired with a savvy presence on social media, brought the business a large and devoted following — and has seen the firm expand from shoes to other environmentally sound and charitably oriented accessories like bags, hats and sunglasses. Social Entrepreneurship Done Right. And study it again.

social media 104

social media Study Branding San Francisco 104

CB Insights

NOVEMBER 6, 2018

GAFA’s search data, smart home devices, advertising and marketing capabilities, and more offer compelling use cases for the beauty industry. Simultaneously, the beauty industry is looking towards tech to provide an edge in an increasingly crowded market. Search data helps brands understand shopper preferences.

Google 72

Google Apple Industry Branding 72

PYMNTS

MAY 30, 2018

The beauty industry brought in more than $445 billion in sales in 2017, marking 5 percent growth over the year before. The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. Beauty Buyers Go Digital. Using Data to Build New Personalization Products.

Data 110

Data Branding social media Online 110

Social Assurance

JUNE 3, 2021

If you haven’t already added LinkedIn as part of your social media strategy mix, your financial brand is missing out on a valuable platform to connect with customers and prospects. LinkedIn continues to grow as a social platform, and its offerings are expanding. Employees can be your biggest advocates for your brand.

Branding 15

Branding Tools social media Community 15

Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

Branding 15

Branding Video Resources Leadership 15

PYMNTS

JANUARY 10, 2020

Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels. We first have a team of payments-specific researchers who conduct field tests with guests and hosts to discover areas where we can innovate,” Shrauger said.

Millennials 131

Millennials social media Mobile Payments 131