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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. We are also long-time fans of Grammarly ($15/month) and have used it for years for proofing documents, helping maintain a consistent brand tone, and improving the grammatical structure.

Marketing 195
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Are Online Resale Sites Rife With Counterfeits?

PYMNTS

The latest Payments and the Platform Economy study examines how marketplaces are responding to the counterfeit threat as well as how they are continuing to innovate the customer experience. According to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. Social Media.

Online 101
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Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver

PYMNTS

Indeed, as Webster pointed out, the most transformative innovations in payments and commerce over the last decade are mostly the result of innovators making what was once visible, invisible: payments, stores, merchants, brands, issuers, even card networks. What the Consumer Wants.

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Banks, FinTechs Wield Open Banking For SMB Finance

PYMNTS

The tool also connects third-party platforms, including eCommerce, ride-hailing and social media portals, with the ability to offer their own customers access to Standard Chartered loans, credit cards and savings accounts under their own brand names. In a statement, U.S.

Fintech 159
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Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

FICO

Trust acquired 100,000 customers in just ten days after it launched in September 2022 and exceeded 450,000, equivalent to 9 percent of the Singapore market, within just five months. You can read more about this digital customer onboarding story in the full media release. FICO Platform helps us to deliver that edge.”