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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Capital One Offers Free Business Credit Reports

PYMNTS

Capital One has announced the launch of Business CreditWise , an online tool that enables U.S. Business CreditWise is available to any business in the United States — not just Capital One customers. businesses to check their credit profiles.

Capital 127
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. Missed the webinar? Transcript: Eric: Hello, everybody, this is Eric Enge here.

Marketing 294
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MakerSights Enables Actionable Product Intelligence For Brands, Retailers

PYMNTS

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You

Branding 108
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From BT To Gucci, Big Brands Add Support For Vendor Cash Flow

PYMNTS

With delayed and late B2B payment terms continuing to raise concerns throughout supply chains around the world, some of the biggest brands have taken measures to support the cash flow of their vendors. Not all companies are taking the same tactic, however.

Branding 131
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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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The Secrets of Expert Deposit Pricing Management

South State Correspondent

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Each bank faces a different cost structure, market, goals, and risk profile, so pricing to the market or other banks never makes sense. Deposit products and marketing attributes do not operate in a vacuum.