L’Oréal, Instagram Lead Late-Year Social Commerce Push
PYMNTS
DECEMBER 10, 2020
It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.
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