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Tech Center: Boston Steps Up Its Tech Game

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Known for its Irish roots and sports teams, the city of Boston has significantly stepped up its technology game over the past few years. With 35 higher education institutions in the Boston area pumping out innovative tech startup companies left and right, the city has attracted big-time players in the industry. billion in 2015.

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Clienteling Gives Retailers COVID-19 Interaction Options

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Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. According to Boston Retail Partners , 63 percent of retail personnel can’t identify customers prior to checkout. For retailers, LiveConnect delivers an effective and meaningful way to engage with their customers.

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Why Health And Beauty Retailers Are Driving Digital Innovation

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Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

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Retail Personalization May Not Come Soon

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Retailers are scrambling to figure out the best ways to provide a more tailored and engaging experience. The study, which surveyed 500 retailers in North America and Canada, was conducted in November and December 2016. The big question now is which will be the first to implement social media suggested selling successfully.

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The Buyers: Omnichannel Customer’s Impact On Retailers

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No longer are retailers working with marketers to figure out a way to mass market products and services. With the advent of connected devices in the palm of almost every consumer’s hand, the retail ecosystem has certainly seen a shift. Through this omnichannel experience, retailers have more ways to connect with consumers.

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Facebook Tracker: East, West And Everything In Between

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Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Building upon its Boston-area staff, Facebook plans to open a new office in neighboring Cambridge next year. Chicago, Illinois.

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Crypto 2020: One Step Up; Two Steps Back

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Building The (Retail) Use Cases. The Federal Reserve said this year that its Boston bank is working with the Massachusetts Institute of Technology (MIT) to explore the possibility of issuing digital currency. As reported, the company also said bought $50 million of bitcoin to hold on its balance sheet.