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Mastercard acquires data platform SessionM to help brands boost customer loyalty

Bank Innovation

Payments giant Mastercard has acquired Boston-based SessionM, a nine-year-old software company that helps clients improve customer relationships through data analysis.

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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

Smart move – but supervised machine learning is reliant on historical data, which means that by itself, this method might not catch the new or disguised attack types pouring in. It uses payment data, location data, unique customer data and digital identifiers to detect fraud in real time.

Mobile 289
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Data: Luxury Goods Sales May Drop 35 Pct This Year

PYMNTS

While sales fell 25 percent in the first quarter, the slowdown is expected to accelerate in the second quarter and could lead to an estimated contraction by as much as 35 percent for the year, said the Boston-based investment firm. Online luxury has remained resilient, while brand name stores and department stores have seen sharp drops.

Data 151
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Data Dive, Fall Chill Edition: Fraudsters, Sears And India’s Data Privacy Laws

PYMNTS

fans traveling to Boston for the start of the World Series will want to pack — and possibly purchase for the first time — sweaters, as this week will be an excellent opportunity to enjoy New England’s crisp fall weather. In fact, they have favored brands, with iTunes and Google Play cards popular favorites. billion in assets and $11.3

Data 134
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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

T-shirts may seem like a simple product, but according to Spreadshirt, there is a ton of hard data and analytics at the core of even the softest shirt. Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6

Data 100
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Gambling Site DraftKings To Sell More Shares In $1.6B IPO

PYMNTS

The Boston-based online sports gambling company announced Friday (June 19) it will sell 16 million shares of its stock. By bringing together our leading consumer brand, data science expertise and industry-leading products with SBTech’s proven technology platform, we will accelerate our innovation, growth and scale,” he said. “I

Boston 174
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The Truth Is In The Data, Not The Mirror

PYMNTS

Perhaps counterintuitively, Boston-based tech company True Fit took a non-visual approach to this challenge, instead opting to leverage data from both consumers and brands to suggest products that are likely to match not only the shopper’s body shape and size, but her personal style as well. A Different Approach.

Data 116