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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

Branding 146
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Gambling Site DraftKings To Sell More Shares In $1.6B IPO

PYMNTS

The Boston-based online sports gambling company announced Friday (June 19) it will sell 16 million shares of its stock. By bringing together our leading consumer brand, data science expertise and industry-leading products with SBTech’s proven technology platform, we will accelerate our innovation, growth and scale,” he said. “I

Boston 174
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Striking a New Chord of Career Success in Consulting

Perficient

Tom originally went to school for music at Berklee College of Music in Boston (not the only consultant in the music scene ). When he wanted to return to living on land, he spent a year self-producing and recording his own album back in Boston. Mixing music with work had turned it into just that: work.

Detroit 332
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Saving Main Street From Its Downward Pandemic Spiral

PYMNTS

It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Saving Main Street. Even more of them are closing.

Maine 199
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Opportunity Knocks With Door-To-Door Resurgence

PYMNTS

With direct marketing hit by robocall abuse and the National Do Not Call Registry , direct-to-consumer (D2C) brands and other not-so-usual suspects are looking into and in some cases reinstating door-to-door sales. It launched the first executive education course focused on direct selling last week in Winter Park, Florida.

Taxes 141
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Why A Chicago Startup Is Tying Its Future To Physical Retail

PYMNTS

It’s not wholly undeserved, of course. And adapting to those evolutions – and following them through, ” The Tie Bar CEO Allyson Lewis noted in an interview Lewis is how the eCommerce Tie Bar brand made a full migration to permanent physical stores — now up and running in Boston, Chicago and New York.

Chicago 102
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Interior Define’s Omnichannel Approach To Furniture Design

PYMNTS

There were cheap sofas in abundance on the planet — and of course extremely expensive options out there. The marketing tool that ended up working best for the brand was opening a physical store — and giving customers a chance to interact with their line of couches. That, he noted, seemed to be the donut hole in the market.